"Dessert is unique, because it not only involves sensory appeal, but also sparks strong emotional drivers," says Technomic EVP Darren Tristano. "If someone wants to reward themselves after a bad day, they might splurge on a dessert to feel better; but if they want to celebrate after a good day, they might do the same thing. Motivations for craving dessert run the gamut." Tristano added that only 1% of Technomic's survey respondents said they did not eat dessert, and 70% eat dessert at least once a week.

The "2010 Dessert Consumer Trend Report" was developed by Technomic to help restaurants, manufacturers and suppliers stay on top of current dessert trends and evolving consumer needs. Interesting findings include:

- Fine dining menus are featuring more adventurous flavor combinations. Salty, smoky, savory and herbal flavor combinations can pique the interest of certain consumers.

- A variety of beverages can also satisfy consumer dessert cravings. Coffee, specialty coffee options and adult beverages can all serve as a dessert for many consumers.

- Pricing can influence dessert purchases, but cost is less of a factor for dessert than for other mealparts. Price is, however, a major consideration for consumers who purchase dessert from a retailer after dining out.

From the November 1, 2010, Prepared Foods E-dition