Whopper Bar Takes on Whole New Meaning
December 30/St. Louis/States News Service -- Burger King has announced that it is about to begin selling beer, an effort to better compete with casual dining restaurants, the St. Louis Business Journal reports.
The burger giant will begin selling Anheuser-Busch and MillerCoors products at a new Whopper Bar opening next month in South Beach, Florida, the company's first U.S. location to sell beer. Beer will be sold in special aluminum bottles and cost $4.25. As part of a Whopper-beer combo, the total will be $7.99, roughly $2 more than the same combo meal with a fountain drink.
Burger King plans to open additional Whopper Bars in Las Vegas, Los Angeles, New York City and Malaga, Spain, where beer sales may also follow. The company is not expected to sell beer at its conventional Burger King restaurants.
From the January 4, 2011, Prepared Foods' Daily News
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