Starbucks Looks South
March 23/Seattle/Franchise Plus -- Starbucks Corp. has entered Guatemala with joint venture partner Corporacion de Franquicias Americanas and inaugurated its first store in the region on March 19, 2011. The coffeehouse, located in the Condado Concepcion shopping center, will mainly advertise Starbucks premium single-origin coffee, Guatemala Finca El Faro.
The location will offer that brew, as well as the full range of Starbucks beverages. Starbucks has long standing relationships with coffee growers in Guatemala that dates back to the foundation of the company in 1971. The Central American country has been a major coffee provider to the U.S. coffee chain and the world's fifth-largest coffee exporter.
Coffees produced in Guatemala tend to be consistent in taste and quality and serve as the standard component in Starbucks coffee blends. Starbucks also offers three single-origin Guatemala coffees in its coffee line-up, Guatemala Finca El Faro, Guatemala Antigua and Guatemala Casi Cielo.
From the March 23, 2011, Prepared Foods' Daily News
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