More and Less

Energy drinks continue to grow, with recent estimates indicating 2010 sales of over $5 billion. To stand out from the crowd, manufacturers are trying new approaches, and in this stimulating category, removing a key stimulant may prove key for one company.

Hydrive Energy has added Hydrive Decaf, a caffeine-free energy drink featuring B vitamins (3, 5, 6 and 12), D-Ribose and choline. The 30-calorie drink is also free of taurine.

However, for consumers needing an extra caffeine punch, the company is also introducing Hydrive Extra Strength, with 195mg of caffeine, which the company claims is 20% more than leading energy drinks. pf

Remember a child’s kaleidoscope? You put your eye to a cylinder fitted inside with angled mirrors and—as soon as you twist the end of the cylinder—there’s a changing pattern with the shifting of small pieces of colored glass. That’s also something of an apt description for the plant-based food and beverage market, which continues to capture attention as it grows and shifts.

Consumers are looking for plant-based milks with the protein content and mouthfeel of dairy. In this webinar, you will learn how our specialty enzymes can elevate your milk formulations from functionality to flavor.