October 20/Foster City, Calif./PRNewswire -- The FRS Company, provider of the Healthy Performance line of products, appointed Matt Kohler to chief marketing officer.  In his new position, Kohler will oversee global marketing efforts, including brand strategy, product innovation, advertising, promotions, social media and event marketing.  Kohler will report directly to Carl Sweat, president and chief executive officer.

"Matt has a deep understanding of consumers and the CPG industry and an impressive track record for creating and executing world class marketing," said Sweat. "We are thrilled to have Matt onboard.  His experience with both billion-dollar brands and high-growth startup companies will enhance the strength of our marketing and leadership teams."

Prior to joining FRS, Kohler served as vice president of marketing at Green Dot Corporation, a leading provider of financial services for America's underserved.  Kohler led all marketing activities for the Green Dot brand from its entrepreneurial growth stage through a successful IPO.

"This is an exciting time to join FRS.  The company's FRS® Healthy Performance™ line of products is strongly positioned for growth.  I am honored to be part of the team and look forward to building these brands," stated Kohler. 

 From the October 20, 2011, Prepared Foods' Daily News.