Kraft Names Convenience Channel VP
Jarocki and her national account team led Kraft's convenience channel sales growth in 2011 as a result of strong execution of new items and innovative integrated marketing campaigns, the company said.
She started with Kraft three years ago as regional vice president of the retail team for the convenience channel, where she and her team led the efforts of the brokered retail sales force calling on convenience and drug channel stores.
Prior to Kraft, Jarocki held the position of senior sales director with Anheuser-Busch. She has also held positions at Ralston Purina, IRI and Quaker Oats.
Also, she was recently elected to the NACS Supplier Board, which further connects her and Kraft to the customer leadership in the convenience segment, said the company.
From the March 12, 2012, Prepared Foods' Daily News.