Kraft Names Global Snacks Biz
Mondelez was inspired by the suggestions of two Kraft employees. It is intended to evoke the idea of a “delicious world,” as “monde” is derived from the Latin word for “world” and “delez” as an expression of “delicious.”
Kraft announced in August that it would be splitting in two by the end of 2012 so both sides of the business could focus better on their priorities.
The North American grocery business will continue to carry the company name as Kraft Foods Group Inc., selling products such as Maxwell House coffee and Oscar Mayer meats. Its larger global snacks business will take on the new name creation to sell Trident gum and Cadbury chocolates in fast-growing countries worldwide.
Kraft said it asked employees from around the world to suggest names for the new company. More than 1,000 employees submitted more than 1,700 names for consideration. Mondelez International is a mix of suggestions from two employees -- one in Europe and one in North America.
The company’s shareholders will have to approve the name at a meeting in May.
If approved, the name will take effect before the end of the year. The company has also reserved the stock symbol “MDLZ” for trading under the new name. The new stock symbol for its grocery business will be revealed at a later date.
From the March 21, 2012, Prepared Foods' Daily News.