Palm oil is 100% natural and rich in antioxidant vitamin E (tocotrienols). Palm fruit oil also increases “good” HDL cholesterol, compared to other saturated oils, such as coconut oil, to promote healthy cardiovascular health. Meanwhile, the fact that palm oil is trans fat-free makes it an effective, attractive ingredient in numerous formulations. Palm oil’s unique and natural semi-solid qualities provide an unmatched spectrum of applications ideal for baking, frying and cooking. Palm fruit oil provides the same “hard or solid” fat that is required for pastries, cookies, crackers and other items that require long shelf-stability and a particular mouthfeel or texture. – American Palm Oil Council,