Natural Habitats, through its sustainability initiative/movement Palm Done Right, announced the release of its new guide Palm Positive+, A Reference Guide. With an ever-present focus on full transparency, organic practices and sustainability, Palm Done Right created Palm Positive+ to dispel health myths, promote supply chain transparency, profile the people behind sustainable palm, and shed light on this widely used, versatile ingredient.  

Sustainability considerations now influence the majority of the world’s grocery shoppers when buying packaged foods such as potato chips and cookies, according to Cargill’s most recent global FATitudes™ survey. The proprietary research finds 55% of consumers indicate they’re more likely to purchase a packaged food item if it includes a sustainability claim, a four-point jump since the company last fielded this research in 2019.

With such an acute focus on well-being in the wake of a year and a half of an ongoing global health crisis, consumers are paying closer attention than ever to the ingredients in the foods they eat. Moreover, with working from home shifting from a temporary to a permanent state for many workers, these same consumers have learned the hard way that calories count, so counting calories is back.