Not Just for Houses: New Lifeway Gingerbread Kefir Smoothies
Lifeway has established a niche for itself in the kefir segment and continues to build upon its success there with new varieties and even limited-edition offerings.
Keeping with the latter strategy, the company has returned to the holiday-themed well for seasonal kefir smoothies and added a new variety: Gingerbread. The new flavor combines ginger, nutmeg and cloves, and it joins Lifeway’s other holiday-oriented flavors—Pumpkin Spice and Cranberry Crème Brulee.
Like other products in the Lifeway stable, the new kefir smoothies are low in fat and contain a dozen live and active cultures, including Lactobacillius lactis, Lactobacillus acidophilus, Streptococcus diacetylactis andBifidobacterium lactis, while remaining gluten-free and 99% lactose-free. pf
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William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.
