New Product Trends
Hitting the Shelves: Formulating Greek Kefir
The increasingly crowded Greek yogurt segment expands with a new kefir from Lifeway Foods.
Lifeway Foods Inc. has taken its Helios Organic Kefir into the ever-popular Greek arena with a new formulation. The reformulated product promises extra protein power, the richness of honey and a new identity: Helios Greek Kefir.
The line also features a new Pear & Honey flavor, featuring the same probiotic, non-fat and organic benefits as the original Helios kefir products. However, the protein content in the reformulated line has jumped from 12g to 16g per 1-cup serving, filling a dual purpose: promoting fullness and aiding vegetarians who are “protein-challenged,” as the company terms it. The Helios Greek products specifically promote their extra protein and sweeter, richer flavor profile. Meanwhile, Lifeway assures its original kefir retains its tart and tangy flavor.
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William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.
