New Product Trends
Hitting the Shelves: Tweens and Greek
Plenty of product launches attempt to reach a younger demographic, but for its launch of a new probiotic yogurt drink, General Mills targeted a slightly older group: tweens.
Stonyfield is not alone in marketing a Greek yogurt product to younger consumers. But, for its launch of Pro-Force under its Yoplait brand, General Mills opted to aim for a slightly older consumer. Pro-Force is a Greek yogurt with twice the protein of leading kids’ yogurts, the company notes, and is available in two flavors: Strawberry Blast and Mixed Berry Burst.
The line specifically targets active tweens and stems from a realization that these individuals need a higher protein content. As Ashley Karr, Yoplait Kids associate marketing manager, notes, “However, tweens really don’t think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful, while delivering the nutritional benefits of Greek yogurt.” Each 3.5oz serving promises 9g of protein and no artificial colors, sweeteners or flavors.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
 |
William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.
