Hitting the Shelves: Hey, Kids!

A new launch from Stonyfield targets children with flavor and parents with a healthy profile.

Smoothies and yogurt products obviously have the benefit of a strong health aura surrounding them. Indeed, yogurt’s high-protein and high-calcium content has fairly well-established selling points all on its own, but a new launch aimed toward children attempts to capitalize on both yogurt and smoothies.

Stonyfield has introduced its first drinkable yogurt for children: YoKids Smoothies, made with real organic fruit and vegetable purées. The two flavors include Strawbana (a mix of organic carrot, strawberry, banana and yogurt) and Very Berry (including organic sweet potato, raspberry, strawberry and yogurt). Stonyfield also notes the organic products contain no artificial colors, flavors, sweeteners or preservatives.

William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

Remember a child’s kaleidoscope? You put your eye to a cylinder fitted inside with angled mirrors and—as soon as you twist the end of the cylinder—there’s a changing pattern with the shifting of small pieces of colored glass. That’s also something of an apt description for the plant-based food and beverage market, which continues to capture attention as it grows and shifts.