“If your company manufactures yogurt or other cultured dairy products—such as frozen yogurt and kefir—and you are interested in using the LAC Seal on your products, IDFA is now making it easier than ever to obtain the seal for use on product packaging and labels, demonstrating to consumers and other customers that your products contain valuable live and active yogurt cultures,” said John Allan, IDFA vice president of regulatory affairs and administrator of the IDFA’s LAC Seal program. “The LAC Seal is the best way to reach consumers with this unique health and wellness attribute.”

Nutritional awareness and food sensitivities are on the rise. In 2022, 52% of Americans surveyed by the International Food Information Council (IFIC) reported following a specific diet or eating pattern, a sharp uptick from 39% in 2021.