Hitting the Shelves
Going Global- Snacks and Candy
Europe has seen a satiety-inducing bar, as well as the approval of a weight management claim for konjac mannan.
June 13, 2013
Throughout Europe, Carmit Candy Industries Ltd. plans to launch a bar featuring satiety-inducing ingredients. While technically a candy bar, the chocolate wafer bar definitely falls in the arena of weight management products, courtesy of two ingredients incorporated to promote satiety: the soluble fiber glucomannan and a potato-derived proteinase inhibitor.
The European Food Safety Association allows a weight management claim for konjac mannan (glucomannan) for a daily intake of 3g of glucomannan, in 1g doses, along with 1-2 glasses of water; each Carmit bar features 1g of glucomannan and, in addition, is free of gluten and genetically modified organisms. Europe Snacks plans to spend $22.1 million to increase production capacity, roughly a third of that total for a second production line for crackers in France.
In the UK, the demand for bite-sized treats has prompted United Biscuits to add miniature versions of a pair of its McVitie’s cake brands: McVitie’s Jaffa Cake Mini Muffins and Galaxy Mini Muffins. Each is available in two-pack versions designed for easy consumption on-the-go.
Mondelez International plans its biggest UK cracker launch since the introduction of Belvita. Barny sponge snacks will be found in two varieties: Chocolate and Milk.
In India, Creambell Ice Cream is introducing a frozen treat with cookies. Rounders are basically ice cream sandwiches with a combination of Danish ice cream between chocolate cookies. The company notes the combination has never been seen in the Indian marketplace.
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Note: This includes new foods and beverages from outside the U.S. and Canada.