Live Better with BioEssential
Live Better Brands LLC, maker of Way Better Snacks, announced it has acquired 100% equity interests of BioEssential Botanicals.
Located in Stirling, Ontario, BioEssential Botanicals is a science-based, award-winning company, owned and operated by Dennis Barker, BioEssential Botanicals’ CEO and president, and Gail Barker, BioEssential Botanicals’ vice president of operations. The Barkers have spent nearly 30 years researching the effect of bio-activating seed through germination and have been recognized by Industry Canada in the area of Innovation and Technology.
“I know I speak for our entire team when I say we’re enthusiastic about joining the Live Better Brands organization,” said Dennis Barker. “After almost 30 years of sprouted foods pioneering, this change will offer us the ability to further our mission of creating nutritious foods that have a positive impact on overall health and well-being. There is complete alignment and excitement for bringing waves of innovation to an array of food products that tap into the power of sprouted ingredients.”
Launched in the fall of 2011, Live Better Brands produces all-natural snacks under the Way Better Snacks brand name and is guided by the simple premise to make products that people can feel good about eating and sharing with others. Under the acquisition agreement, Dennis and Gail Barker will continue their award-winning work as key members of Live Better Sprouting Innovation.