After building and then selling Glutino Foods, former co-founder and President Steven Singer has returned with Live Love Snack (LLS) Inc., a Montreal company dedicated to healthy snack products across multiple categories.
"I am passionate about giving people smarter choices," says Steven Singer, founder and CEO of Live Love Snack. "People should not have to choose between great taste and health. At Live Love Snack, we are committing ourselves to offering high quality, delicious snacks that people can feel good about eating."
Live Love Snack has received a significant investment from BrandProject LP, a New York- and Toronto-based investment firm. In conjunction, officials say BrandProject CEO Andrew Black will join the LLS board. Meanwhile, Singer says the investment will help Live Love Snack grow its line of snacks and facilitate distribution.
"Millennials are looking for smarter snack choices," adds Black. "Our team is excited to work with Steven and his team to build a master brand of smart snacks. We see tremendous opportunity across multiple categories."
Officials say the product line, popped multigrain chips, will soon be available in a variety of channels including grocery stores, natural food retailers and big box stores throughout North America. Varieties include Sea Salt & Vinegar, Kale & Sea Salt, Jalapeno Harvest Cheddar, Original Sea Salt, Sweet Potato & Sea Salt and Old School BBQ. The all-natural products feature chia, flax, brown rice and sprouted ingredients. The offerings are certified gluten-free, and Non-GMO Project verified.
Singer was co-founder and president at Glutino, a North American leader in gluten-free products. Glutino was founded in 1999 and annual sales have since risen to more than $65 million. Officials sold the business to Claridge, a Bronfman family holding company. Glutino subsequently was sold in 2011 to Boulder Brands.
Here are ingredients for Live Love Snack’s Jalapeno Harvest Cheddar:
Rice flour (brown rice flour, white rice flour, sprouted brown rice flour), whole grain corn flour, flaxseed meal, canola oil, potato starch, ancient grain blend (chia seeds, sprouted quinoa flour, sprouted sunflower seeds, sprouted flaxseeds), teff flour, sugar, salt, whey powder, cheddar cheese (pasteurized milk, cultures, enzymes, salt), buttermilk powder, jalapeno powder, tapioca dextrin, gum arabic, silicon dioxide, lactic acid, disodium phosphate, flavour, onion powder, calcium lactate, spices extractive of paprika. Contains soy and milk.