Del Monte Launches Kids Nectars
New items to brand with Minnie Mouse and Spiderman characters
Del Monte®, fruit expert since 1892 has signed a license agreement with the Walt Disney Company Middle East for Disney and Marvel characters. Minnie Mouse and Spider-Man, two of the most iconic characters amongst children and families, will feature in a new range of high quality fruit nectars. These Del Monte Nectars are fortified with Vitamins B & C and are great nutritious refreshments that kids will love. The range features attractive Minnie Mouse and Spiderman characters branding on 240ml cans, and comes in three exciting flavors: Mango, Pineapple and Tropical.
The Del Monte Minnie Mouse and Spiderman branded Kids Nectars are produced in Del Monte Saudi Arabia's state-of-the-art facility in Jeddah. They will be available soon in the Middle East and North Africa markets starting November 20th, 2014. Del Monte and Disney's recent agreement includes the rights for the production and distribution of co-branded fresh produce (fruits, vegetables), nectars, fresh juices, fresh cut snacks and dried fruits categories; which spans distribution across the Middle East and Africa.