belVita Bites are mini breakfast biscuits that provide four hours of energy. With 42 percent of Americans skipping breakfast due to being crunched for time, the on-the-go convenience of belVita Bites as part of a complete breakfast now leaves breakfast skippers with few excuses. 


"Mornings are a particularly busy time. The opportunity to enjoy a sit-down meal just isn't there these days," said Mikhail Chapnik, Senior Brand Manager for belVita. "We are excited to offer our consumers a quick, on-the-go and nutritious breakfast choice that can be enjoyed no matter how busy their schedules. The portability and poppability of belVita Bites Breakfast Biscuits make it simple and fun to enjoy while on-the-go as part of a complete breakfast."

belVita Bites Breakfast Biscuits join the existing belVita crunchy lineup in two flavors—Chocolate and Mixed Berry. Each 50g serving of belVita Bites Breakfast Biscuits contains 230 calories, 20g of whole grain and 4g fiber 2, and should be enjoyed with a serving of fruit and low-fat or non-fat dairy for a balanced breakfast. belVita Bites are available in retailers nationwide for a suggested retail price of $3.69 per box.