VitaEgg Flatbread SandwichVitalicious Inc., New York, N.Y., says its new VitaEgg Flatbread Sandwich contains all the powerhouse nutrients of whole egg—without the cholesterol.

When consumers eat only egg whites and discard the egg yolks to avoid cholesterol, fat and calories, the beneficial nutrients contained in the yolks are lost. These key nutrients include lutein for eye health, choline for brain health and omega-3 DHA for heart health. Vitalicious says its new VitaEgg Flatbread Sandwich solves this problem because it contains all of these powerhouse nutrients without the cholesterol.

“The VitaEgg is perfectly aligned with our core mission at Vitalicious, as it tastes great and it has better nutrition for fewer calories,” says Vitalicious founder and Chairman Aryeh Hecht. “With the VitaEgg, you no longer have to compromise. It’s essentially everything you love about protein-rich egg whites, plus all of the vital, healthy nutrients your body needs from the whole egg. And it’s a difference you can actually taste in this delicious sandwich.”

Each VitaEgg Flatbread Sandwich contains a fluffy VitaEgg topped with cheese and veggies on whole-grain, high-fiber flatbread and is convenient to prepare in the microwave in just a little more than one minute. As with all Vitalicious’ products, the VitaEgg Flatbread Sandwich is made without preservatives or artificial coloring. The company says each serving contains:

  • No cholesterol
  • Perfect protein
  • Lutein for eye health
  • Choline for brain health
  • Omega-3 DHA
  • All nine essential amino acids
  • Low in fat (1.5g)
  • High in fiber (7g)
  • Lower calories (120)
  • Lower sodium (325mg)
  • Made without preservatives

VitaEgg Flatbread Sandwiches come two per box. The product is available online at and is rolling out to retail distribution. Vitalicious also markets products under the VitaMuffin®, VitaTops®, VitaBrownie®, VitaCake®, VitaMuffin Mix®, VitaPizza® and VitaEgg® trademarks.