Transparency Market Research (TMR), U.S.-based intelligence firm, recently published a report titled, "Yogurt Market - North America Scenario, Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 - 2019". This comprehensive market research report states yogurt market in North America was valued at US$7.3 billion in 2012, and is expected to reach US$11.7 billion by 2019, growing at a CAGR of 8.2% from 2013 to 2019. The yogurt market research report identifies the strengths, weaknesses, opportunities, and threats. It also helps in understanding the key growth drivers and restraints the yogurt market in North America is facing. The report helps in analyzing the macro-economic factors impacting the yogurt market in North America. With tools such as Porter's five forces analysis and value chain analysis it gives the readers the exact insights into this booming industry.

Yogurt is a dairy product made by bacterial fermentation of milk. With growing awareness about its benefits, yogurt is fast becoming an accepting replacement for many unhealthy items in a meal. Today, yogurt has become an important part of the meal in many diets. Some of the noteworthy health benefits of yogurt are supply of good bacteria called probiotics, excellent in treating conditions such as constipation and diarrhea, calcium supplement for the lactose intolerant, boosts immune system, and a healthy snack. Owing to these benefits yogurt market in North America is witnessing an upward trend on the success graph. The other important factor contributing to growth of yogurt market in North America is growing concerns of obesity. Despite such strong key growth factors, yogurt market in North America faces challenges such as pre-conceived notions about dairy products and high manufacturing costs.

The yogurt market in North America has been segmented on the basis of type and geography. On the basis of type, the yogurt market is categorized as set yogurt and frozen yogurt. In terms of geography, the yogurt market in North America includes regions such as Mexico, Canada, and the entire U.S. market.

Analysts predict Mexico to be the next big market for yogurt in North America. The demand in Mexico for yogurt will be supplemented by changing and improving diet options, rising disposable incomes, and ever-growing population base. Yogurt market is expected to find great popularity amongst youngsters as it is being packaged and perceived as healthy snack for dessert. As competition increases amongst key players, it is resulting in product innovation, thus bringing down the cost. Additionally, easily accessible distribution channels such as department stores, hypermarkets, and supermarkets will fuel the frozen yogurt and set yogurt market. Greek yogurt, a type of yogurt, is fast gaining ground in Canada region of the North America.

Other Published Reports By Transparency Market Research:

North America Milk Market: http://www.transparencymarketresearch.com/north-america-milk-market.html

Global Fast Food Market : http://www.transparencymarketresearch.com/global-fast-food-market.html

Forage Feed Market : http://www.transparencymarketresearch.com/forage-feed-market.html

Some of the key players studied in this report are Groupe Danone S.A., General Meals, U.S., Chobani Inc., Ultima Foods Inc., Parmalat, and Sodiaal S.A. The North America yogurt market research report present some of the best cases to its readers to understand the underlying currents of this market.