Great Plains Holdings, Inc. announced that it has agreed to acquire 51% (up from 30% as previously reported) of Bonjoe Gourmet Chips LLC ("Bonjoe") for stock and a working capital loan with an option to acquire another 20% interest in Bonjoe, subject to the results of an in-store blitz marketing campaign featuring Bonjoe's gourmet chips.
Bonjoe's offers over 40 flavors of chips that employ a proprietary preparation process to reduce starches by up to 35% and include natural herbs and spices to give it their unique flavors such as Fried Pork Chops and Garlic, Bacon Cheddar, Blue Cheese and Jelly Donut. Bonjoe's gourmet chips have become well known and have been featured on Good Morning America.
Over the next 90 days a blitz marketing campaign will feature Bonjoe's gourmet chips in 100 new convenience stores located in a select market in Florida run by Mr. Checkout to test market the Bonjoe Gourmet Chips brand in these stores.
As part of the blitz marketing program, Bonjoe's expects to be included in Mr. Checkout's "What's Hot Online Catalog," have access to the download section of over 160 Walgreens Managers, over 2,000 Product Brokers and 920 Grocery Store contacts and a Targeted eBlast to distributors featuring new products recommended by Mr. Checkout.
According to a January 13, 2015 article in the Los Angeles Times (Snack makers take a fresh look at healthful fare), the number of snacks consumed per day has doubled since the 1970s, the U.S. Department of Agriculture says, and that over 90% of Americans say they nibble daily, amounting to a $28-billion annual industry for salty snacks alone, according to Nielsen.
"We are excited to work with the management of Bonjoe's to grow it from a local chip phenomena into a national brand," said Denis Espinoza, President of Great Plains Holdings, Inc. Upon closing of the purchase of the interest in Bonjoe, Great Plains will appoint two of the three members of Bonjoe's Board of Directors.