Campbell Soup Company is giving people who choose to eat organic products even more choices this winter with the launch of Campbell’s Organic, a line of six, premium, ready-to-eat soups made with USDA certified organic ingredients. With the majority (81 percent) of American families already choosing organic foods at least sometimes, consumers will welcome the line of organic soups from an iconic company they can trust. And, with more than half (53 percent) of Americans ages 18-29 actively trying to include organic foods in their diets , this new line of soups – which include vegetarian and gluten-free varieties – will give millennial shoppers increased access to more organic food choices nationwide.
“Organic eating is a priority for many Americans, and we want to make sure that those who choose to eat organic – no matter where they live - have options that are both authentic and delicious,” said Leah Dunmore, Vice President of Soup at Campbell Soup Company. “We’ve combined high-quality ingredients with the delicious flavor people expect from our products to bring taste without compromise to soup aisles nationwide.”