Captain Morgan to Introduce New Flavors
Pineapple, Coconut and Grapefruit varieties make up new offerings
Infusing a bit of the Caribbean into drinks across the country, the Captain Morgan Rum Company will introduce three flavors to its fleet— CAPTAIN MORGAN® Pineapple Rum, CAPTAIN MORGAN® Coconut Rum, and CAPTAIN MORGAN® Grapefruit Rum.
Crafted from the sparkling waters of the Caribbean, Captain Morgan's new flavors are five times distilled and made with fine cane molasses. Each expression blends natural flavors with CAPTAIN MORGAN® White Rum, resulting in a liquid that can be enjoyed as the key ingredient in a number of island-inspired cocktails.
"This summer, we're looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions," said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America. "After last year's successful launch of CAPTAIN MORGAN® White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products."
With new flavors come new twists on the classics. The "Pina Thunder" is a new and improved take on the pina colada using CAPTAIN MORGAN® Pineapple Rum, and if you need a punch that will get the crowd talking, make a splash with CAPTAIN MORGAN® Coconut Rum's "Shark Puncher." Looking for the perfect cocktail to kick off the night? Consider a "Dusk Til Daiquiri" with CAPTAIN MORGAN® Grapefruit Rum.