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Dairy

TruMoo Chocolate Marshmallow Milk

Limited edition milk appeals to consumers seeking a comforting winter beverage

February 18, 2015

TruMooMarsh225.jpgTruMoo released Limited Edition Chocolate Marshmallow milk nationwide.

In a new survey commissioned by TruMoo and conducted by Wakefield Research, Americans were asked what wintertime drink most reminded them of their childhood. By a landslide, hot chocolate won, with more than 68 percent of the votes. But to get the hot chocolate experience just right often requires a lot of effort. Instead, by simply heating up a mug of TruMoo Chocolate Marshmallow, you get the perfect hot chocolate without the hassle. Here are America's top three favorite outdoor winter activities that pair perfectly with a hot mug:

• Building a snowman (35%)
• Snowball fights (20%)
• Sledding (17%)

But not everyone is a fan of bundling up and heading out into the Polar Vortex. For those who prefer indoor activities during the bone-chilling winter months, but still want the hot chocolate and marshmallow experience, enjoying a cold glass of TruMoo Chocolate Marshmallow milk is just the ticket. Here are the indoor winter activities Americans prefer most:

• Watching movies (42%)
• Reading books (24%)
• Playing games (14%)

"Not only is Limited Edition TruMoo Chocolate Marshmallow nutritious and delicious," said Greg Schwarz, Vice President of Marketing, Dean Foods, "its versatility ensures that no matter how you like to drink it – hot or cold – it is a perfect beverage to make winter's plummeting temperatures more enjoyable. And moms can be assured that TruMoo Chocolate Marshmallow milk has the same nutritional benefits as original TruMoo, including no high fructose corn syrup and no artificial growth hormones."

KEYWORDS: chocolate milk dairy milk products

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