The a2 Milk Company™ and The Hershey Company announced the upcoming release of co-branded Hershey’s/The a2 Milk Company chocolate milk, marking Hershey’s first partnership with a premium milk company. The new Hershey’s a2 Milk® will pair the iconic milk chocolate brand with one of America’s fastest-growing premium milk brands to provide a natural chocolate milk that uniquely combines the taste, nutrition and all-family appeal that should drive premium milk sales.
Hershey’s a2 Milk, using 2% reduced fat a2 Milk, is scheduled to hit retailers’ shelves beginning in January 2022 in 59oz refrigerated cartons as well as in 8oz shelf stable single, 6-pack and 18-packs.
a2 Milk comes from cows that naturally produce only the A2 protein rather than the combination of A1 and A2 proteins contained in most dairy products. Published research suggests a2 Milk that naturally contains the A2 protein may help avoid stomach discomfort in some people. That feature, as well as strong sales in the overall premium milk category, have helped the company achieve multiple years of double-digit growth including a 30% growth rate in the US in its last fiscal year.
Coupling a2 Milk with Hershey’s cocoa creates a chocolate milk with Hershey’s classic taste, 8g of protein per serving, and no artificial flavors, colors or preservatives.