Special K Chewy Snack Bars, Brownies
New products extend Special K brand in healthier, reduced-calorie segment
Kellogg's® introduced two 100-calorie or less snacks: Special K® Chewy Snack Bars and Special K® Brownies.
"We know that women are moving away from dieting and calorie-counting and heading toward a long term, more positive approach for achieving a happy, healthy weight. That's why we are excited to offer the new Special K Chewy Snack Bars and Brownies, which will help them stay focused on their weight wellness journey," said James Sell, senior director of marketing for Kellogg's Wholesome Snacks. "Whether you're in the mood for a wholesome snack or a rich, chocolaty craving, Special K Chewy Snack Bars and Brownies are deliciously satisfying snack options, made with the flavor combinations women are looking for and perfect for any time of day."
The new Special K Chewy Snack Bars are made with ingredients you can see like rich chocolaty chunks, salted pretzels, real fruit pieces, chewy rolled oats and a sprinkling of rice crisps, and come in four delicious flavors – Berry Medley, Blueberry Bliss, Salted Caramel Chocolate and Salted Pretzel Chocolate. Each bar delivers nine grams of whole grains and 100 calories.
Special K Brownies – which come in two flavors, Divine Fudge and Heavenly Caramel – satisfy those sweet cravings for 80 calories. Each portioned brownie contains three grams of fiber and is made with real cocoa, chocolaty or caramel chips, and topped with a drizzle of fudge.