Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Breakfast, Cereals & Bars

Special K Chewy Snack Bars, Brownies

New products extend Special K brand in healthier, reduced-calorie segment

February 20, 2015

SpecialK_SnackBar225.jpgKellogg's® introduced two 100-calorie or less snacks: Special K® Chewy Snack Bars and Special K® Brownies.

"We know that women are moving away from dieting and calorie-counting and heading toward a long term, more positive approach for achieving a happy, healthy weight. That's why we are excited to offer the new Special K Chewy Snack Bars and Brownies, which will help them stay focused on their weight wellness journey," said James Sell, senior director of marketing for Kellogg's Wholesome Snacks. "Whether you're in the mood for a wholesome snack or a rich, chocolaty craving, Special K Chewy Snack Bars and Brownies are deliciously satisfying snack options, made with the flavor combinations women are looking for and perfect for any time of day."

The new Special K Chewy Snack Bars are made with ingredients you can see like rich chocolaty chunks, salted pretzels, real fruit pieces, chewy rolled oats and a sprinkling of rice crisps, and come in four delicious flavors – Berry Medley, Blueberry Bliss, Salted Caramel Chocolate and Salted Pretzel Chocolate. Each bar delivers nine grams of whole grains and 100 calories.

Special K Brownies – which come in two flavors, Divine Fudge and Heavenly Caramel – satisfy those sweet cravings for 80 calories. Each portioned brownie contains three grams of fiber and is made with real cocoa, chocolaty or caramel chips, and topped with a drizzle of fudge.

KEYWORDS: special k

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Special K® Unveils New Chewy Snack Bars And Brownies

    See More
  • SpecialK_ProteinBar_780.jpg

    Kellogg's Special K Protein Snack Bars

    See More
  • Kellogg_KetoBars_900

    Kellogg's Special K Keto-Friendly Snack Bars

    See More

Related Products

See More Products
  • Cereal Grains: Properties, Processing, and Nutritional Attributes

  • functional foods.jpg

    Functional Foods: The Connection Between Nutrition, Health, and Food Science

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing