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Beverages

Avitae Introduces Flavored Caffeine Waters

The new lineup consists of Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava

April 2, 2015

AvitaeWater225.pngThe new lineup consists of Pomegranate Açai, Tangerine, Blackberry and Strawberry Guava. They will be available in the 90-milligram caffeine level.

“We’re thrilled to introduce flavored caffeine water to our customers,” said Norman E. Snyder, president and chief executive officer of Avitae. “These four flavored waters not only provide the pick-me-up that our consumers seek but also add a delicious taste to satisfy those looking for a refreshing drink. We’re pleased to have promptly addressed a request that we repeatedly received and are eager to give consumers even more options within our product line.”

The flavored caffeine waters are made with purified water, caffeine derived from natural green coffee beans, natural flavors and citric acid. The noncarbonated drinks have no calories, sugars or artificial ingredients.

With the addition of the four flavors, Avitae now offers consumers seven caffeine water options. The un-flavored Avitae line is also all-natural and offered in three caffeine-level options. The 45-milligram and 90-milligram caffeine-level SKUs are equal to a half-cup of coffee and a cup of coffee, respectively. The 125-milligram-level SKU, introduced in March 2014, is equivalent to the amount of caffeine in one and a half cups of coffee.

KEYWORDS: energy drinks energy water

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