Consumer interest in products, such as supplements, that address specific health conditions has been on the rise, resulting in heightened manufacturer focus. While some products, such as those used for weight management or by diabetics, use ingredient systems that allow the reduction of components like fat or sugars, other products use a cocktail of healthful ingredients believed to be beneficial for a specific health condition.

On the following pages, 10 health conditions are listed along with statistics on the size of the market. Each health category is followed by descriptions and suppliers of commercially available ingredients that may be beneficial in the formulation of these products. The conditions covered are as follows.
  • Cardiovascular health
  • Cognitive health
  • Diabetic health
  • Weight management
  • Immunity enhancement
  • Bone & Joint health
  • Energy and/or Sports performance
  • Digestive health
  • Cancer risk reduction
  • Eye health
  • General health

    Cardiovascular Health

    There is a great opportunity in the development of foods and nutritional products for consumers concerned about cardiovascular disease (CVD). This condition, primarily heart disease and stroke, causes more deaths in Americans of both genders and all racial and ethnic groups than any other disease. It is also one of the leading causes of disability in the U.S. CVD costs an estimated $300 billion annually, as measured in health care expenditures, medications and lost productivity due to disability and death.

    The American Heart Association ( estimates that for the year 2004, some 79.4 million Americans had one or more forms of cardiovascular disease. Some 72 million had high blood pressure, a risk factor associated with CVD. Some 7.9 million had a myocardial infarction (acute heart attack), and 5.7 million had a stroke. In 2004, 36.3% of all deaths were due to CVD.

    Although coronary heart disease caused about 452,300 deaths in 2004, the death rate from this disease, happily, declined in the time period between 1994 to 2004.

    Wixon™’s KCLean Salt cuts sodium in foods and beverages in half, yet delivers all the flavor of salt, making healthy products delicious. High demand for lower sodium products prompted KCLean Salt’s development. It benefits the diets of consumers with high blood pressure and compromised cardiovascular health. Its patent-pending technology and combination of potassium chloride, sodium chloride, and a proprietary flavor blend from Wixon’s line of Mag-nifique Flavor Technologies make it unique. Whether heated, frozen, boiled or packaged, KCLean Salt retains its flavor. Wixon Inc., Kim Holman, 800-841-5304,,

    Cognis Nutrition & Health, the world’s largest producer of natural plant phytosterols, is working with the top food and beverage processors to include these cholesterol-lowering ingredients in a broad range of products from breads to drinkable yogurts. Cognis’ extensive line of phytosterols is marketed to consumers under the brand name “Heart Choice.“ Consumers can visit, a one-stop shopping portal for information, to find answers to frequently-asked questions about cholesterol, as well as locate retail products containing Heart Choice. Cognis phytosterols, including non-GMO/IP-certified forms, are sourced from 100% natural plant oils. Cognis Nutrition & Health, Sharrann Simmons, 708-579-6204,,

    Arista Industries offers healthy plant-derived oils as food ingredients that enable manufacturers to eliminate trans fats and animal fats from foods, including baked and fried snacks. Arista provides healthy seed oils such as sesame, sunflower, safflower, flax and canola oils. Also available are olive and peanut oils, as well as several other alternatives including omega-6 fatty acids from evening primrose oil & borage oil and omega-3 fatty acids from fish oil. Many organic-certified oils are also offered. Arista Industries Inc., Mary Ann Siciliano, 203-761-1009, ext. 316,,

    The MeadowPure Omega 3 Ultra line offers the benefits of flaxseed (omega-3, lignans, antioxidants, and fibers) plus EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) from fish oils. From Pizzey™’s Nutritionals, MeadowPure Omega 3 Ultra is shelf-stable, with no taste or smell and is easily incorporated into dry formulations. Patent pending, it is a granulated, free-flowing powder of milled flax in combination with either 2.2% or 8% fish oil. A powerful antioxidant system present naturally within flaxseed provides an increase in the stability and shelflife of EPA and DHA. Pizzey’s Nutritionals, Linda Pizzey, 204-773-2575,,

    Blue Diamond almonds are a top source of vitamin E and other powerful antioxidants that help resist disease. Nearly 70% of the fat in almonds is monounsaturated, making them the leading source of monounsaturated fat among America’s most-consumed nuts (almonds, peanuts, walnuts). In July 2003, the FDA approved a qualified health claim stating: “Scientific evidence suggests but does not prove that eating 1.5oz per day of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.“ Blue Diamond Growers, John Wagaman, 916-442-0771,,

    Sodium reduction is a hot topic for food manufacturers, medical specialists, regulators and consumers. The challenge with sodium reduction is that sodium not only enhances the flavor of products, but it also has a number of other functions, including preservation. Levona, a new leavening agent from ICL Performance Products, is a source of leavening acidity that contains zero sodium, providing formulators additional flexibility in reducing sodium in their products. Additionally, Levona has controlled release, making it ideal for formulations that have significant processing or floor time. ICL Performance Products, Mike Taylor, 314-983-7569,,

    Natunola’s shelled flaxseed is a unique digestible flax, as the hard shell has been removed from the omega-3-rich inner kernel. Natunola flax has higher levels of omega-3, as the company custom processes the flax giving higher kernel yields and, therefore, more omega-3. Current research shows omega-3 can lower blood pressure, cholesterol and promote overall cardiovascular health. Natunola’s Flax 70 contains approximately 30% omega-3 and is easy to incorporate into bakery and nutraceutical food products. Natunola flax powder is excellent in yogurt and smoothies, as well as bars and bakery goods. Natunola Health, Doreen Vanden Tillaart, 613-774-9998,,

    Many health organizations suggest that we replace saturated and trans fats with unsaturated fat, to reduce the risk of heart disease. NuSun sunflower oil is the perfect solution for meeting this goal. Not only is NuSun trans fat-free and low in saturated fat with a beneficial balance of unsaturated fatty acids, but it also supplies more vitamin E than any other vegetable oil. NuSun is appealing to customers because it provides a clean, light taste that allows the flavors of foods to shine through. National Sunflower Association, John Sandbakken, 701-328-5100,,

    A natural solution for cardiovascular disease, soy proteins and natural soy isoflavone extracts have gained considerable attention for their potential role in reducing risk factors of cardiovascular disease. Solbar’s range of soy isolates, functional soy protein concentrates and textured soy concentrates is now available for the U.S. market to meet USDA-FNS regulations for Alternate Protein Products (APP), National School Lunch Program, School Breakfast Program, Summer Food Service Program, and Child and Adult Care Food Program. Solbar USA, Fred Kosanke, 847-459-1400,,

    Omega-3 fish oil is a time-tested ingredient that reduces all-cause mortality and various cardiovascular diseases such as sudden death, cardiac death and myocardial infarction. Hormel’s proprietary “natural“ oil purification process allows production of the best food marine oil in the business. In addition, Hormel’s long-standing tradition of pleasing customers allows development of combination ingredients (i.e., phytosterol and omega-3 fish oil) and delivery systems (i.e., stable oil, encapsulated powder, and aqueous dispersions) specific to the food application. Hormel Specialty Products, Chet Rao, Ph.D., 507-434-6891,,

    The beneficial properties for cardiovascular health associated with cocoa have never been more evident. The CocoanOX range of cocoa derivatives is specifically designed to take advantage of these properties. The range contains a high concentration (minimum 12% in powder; 45% in an extract), and most importantly, high quality polyphenols (monomers and dimers such as epicatechin, catechin and procyanidins). Natraceutical is continuously studying both the healthy properties and the technical characteristics of the ingredients. This ensures the highest quantity and quality polyphenols are available in the final product. Natraceutical, Zachary Sniderman, +34 961920851,,

    Long-chain fatty acids EPA and DHA from oily fish are recommended by the American Heart Association for their heart health benefits. OmegaPure® ingredients are a rich source of long-chain omega-3s, EPA and DHA. OmegaPure ingredients are made from menhaden, a herring-like fish. Vertically integrated, OmegaPure manages the ingredients from harvest through processing. All ingredients are produced from highly refined menhaden fish oil, granted GRAS status as a food ingredient, meet CRN monograph standards and are kosher-certified. Omega-Pure, Albert Riley, 877-866-3423,,

    Human studies have shown a diet high in dairy products can reduce risk factors for heart disease. In particular, whey protein, one of milk’s major proteins, contains bioactive components that may positively affect cardiovascular health along with supporting muscle tone, enhancing immunity and offering protection against infections, viruses and some cancers. Cardiovascular and muscle benefits are derived from whey protein’s inhibiting effect on the body’s angiotensin converting enzyme (ACE), which influences production of fat cells and moderates blood pressure. Whey protein hydrolysates from Hilmar Ingredients provide a concentrated source of ACE inhibition activity. Hilmar Ingredients, 209-667-6076,,

    Consumers are actively seeking food that provides extra health benefits. For example, everyone knows that omega-3 fish oil provides a multitude of health benefits from cardiovascular to cognitive health, so inclusion of the Wright Group’s SuperCoat Omega-3 to food makes sense. Various coatings for SuperCoat Omega-3 powder are application-specific and protect nutrient integrity, while making it possible to deliver high levels of omega-3 with no effect on taste or smell. The Wright Group, Aaron Hebert, 337-783-3096,,

    A new heart health beverage from Polyphenolics, CarioEase with Mega-Natural® grape seed extract, is a zero-calorie beverage that comes in four flavors (apple cranberry, raspberry lemon lime, orange mango and pomegranate berry.) The beverage contains potent antioxidants, tastes great and supports normal blood pressure. P.L. Thomas is the distributor for Polyphenolics in the U.S. (east of the Mississippi) for both the nutritional ingredients and food and beverage markets. P.L. Thomas/Polyphenolics, Paula Nurnberger, 973-984-0900,,

    Nutrim® Oat Bran offers the healthy benefits of oats to millions suffering from some type of cardiovascular disease. Originally developed by the USDA, Nutrim contains soluble fiber beta-glucans that are capable of reducing cholesterol, triglycerides and blood glucose. Nutrim also qualifies for the FDA’s heart health claim for whole oat substances and, paired with a healthy lifestyle, can reduce the risk of coronary heart disease. Nutrim offers healthy oats in a convenient, easy-to-incorporate format. Nutrim can be added to smoothies, salad dressings, bars, yogurt, baked goods, soups and more! FutureCeuticals Inc., 888-452-6853,,

    To reduce the risk of heart disease, health authorities advise eating foods that contain mostly healthy unsaturated fats. Canola oil contains the least amount of saturated fat (7%) of any common edible oil. It received a qualified health claim for its unsaturated fat content and ability to help reduce heart disease risk. A recent modeling study reported that substitution of canola oil for other vegetable oils can increase compliance with dietary recommendations for saturated, monounsaturated and omega-3 (ALA) fats among adults. CanolaInfo, Robert Hunter, 866-479-0853,,

    Alpha-linolenic acid (ALA), an omega-3 fatty acid, may provide a number of cardio-protective functions, such as inhibition of blood-clot formation via reduced thrombotic eicosanoid production, and suppression of arterial inflammation by inhibiting production of pro-inflammatory cytokinins. Other investigated anti-inflammatory dietary compounds include lignans (complex polyphenols), simple polyphenols, tocopherols and other antioxidants. Whole-milled flaxseed contains 20% ALA omega-3, which converts into EPA and DHA, and is an important source of lignans, polyphenols, tocopherols and other antioxidants. Whole-milled flaxseed generates an ORAC value similar to blueberries, cranberries and other fruit sources. ENRECO Inc., Sean Moriarty, 800-962-9536,,

    Delivering 4.4g of insoluble fiber per 100g, Insta Grains® Pearled Barley ingredients can help achieve a heart-healthy claim for your baked goods or soup mixes. The FDA requires each serving contain at least 0.75g to carry the claim. Specially treated to reduce the cook time or eliminate the need for a pre-soak, Insta Grains ingredients are a natural, healthy addition to dry soup mixes and baked goods. Available as whole kernel, cracked, grits and flakes, Insta Grains Pearled Barley is all-natural, kosher-certified and non-GMO. Briess Malt & Ingredients Co., Ann Heus, 920-849-7711,,

    OatVantage oat bran concentrate is a natural, highly concentrated soluble fiber containing 54% beta-glucan, up to 18 times more beta-glucan than regular oats. OatVantage is made from non-GMO North American oats using breakthrough patented milling technology that maintains the integrity of the beta-glucan. OatVantage works by increasing viscosity in the digestive system, which slows stomach emptying, prolongs the absorption of energy from a meal, and decreases the absorption of fat. These effects exert strong control over insulin release, which reduces cholesterol production, extends satiety and benefits heart and glycemic health. GTC Nutrition, John Mussel-man, 303-216-2489, generalinfo@,

    There are currently over 8,000 research papers touting the health benefits of omega-3 EPA/DHA. Only fish oil contains both EPA and DHA, the essential nutrients associated with the heart health benefits of omega-3. Research suggests that EPA and DHA have a beneficial effect on heart rate, reducing the risk of arrhythmia and reducing triglyceride levels. MEG-3® brand omega-3 EPA/DHA ingredient, from Ocean Nutrition Canada, is the purest, safest source of omega-3 from fish oil, trusted by many companies including PepsiCo, Unilever and Danone, according to the supplier. Ocean Nutrition Canada, Lori Covert, 902-480-3180,,

    Cognitive Health

    Cognitive health includes a range of conditions and symptoms -- from depression to dementia to simple mental alertness.

    Mental disorders are common in the U.S. and internationally. An estimated 26.2% of Americans ages 18 and older suffer from a diagnosable mental disorder in a given year. This translates to 57.7 million people.

    Women experience depression at twice the rate of men. This 2:1 ratio exists regardless of racial or ethnic background or economic status. The lifetime prevalence of major depression is 20-26% for women and 8-12% for men.

    Alzheimer’s Disease (AD) affects an estimated 4.5 million Americans, according to the National Institute on Aging, NIH. It is the most common cause of dementia among people age 65 and older. Although the most important risk factor is age, about 5% of people between the ages of 65 to 74 have AD, and nearly half of those aged 85 and over are affected; it is not a normal part of aging.

    Choline is an essential nutrient. Choline from Balchem is the first ingredient to receive a nutrient content claim under the FDA-MA act. It is mandated by the FDA in infant formula. It has FDA-accepted structure/function claims such as: helps memory problems associated with aging; prenatal use leads to lifelong improvement of memory; supplementation during infancy and childhood leads to improved lifelong memory; reduces fatigue and increases vigor during strenuous exercise; lowers plasma homocysteine (cardiovascular, delay onset of dementia); and promotes healthy liver function. Balchem Corporation, Migue Dejong, 845-326-5609,,

    DHA (docosahexaenoic acid) is an omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. Americans have among the lowest dietary intakes of DHA omega-3 in the world. Martek Biosciences is helping people receive the benefits of DHA omega-3 without the risks of contaminants with life’s DHA, a sustainable and vegetarian source. Made from microalgae, the only vegetarian source of DHA omega-3, life’sDHA is meeting consumer demand through infant formula, dietary supplements and fortified foods. Martek Biosciences, Lindy Preis, 443-542-2599,,

    Chemi Nutra proudly introduces SerinAid® Disperse 1.5F, a novel, water-dispersible phosphatidylserine (PS), designed for use in functional beverages. PS is considered the safest, most scientifically studied natural nutraceutical in existence for maintaining and improving cognitive abilities, concentration, learning, memory, recall, and focus, as well as benefiting dementia, mood, stress and behavioral attention deficits. And PS has been granted two qualified health claims by the FDA, related to cognitive dysfunction and dementia in the elderly. SerinAid Disperse 1.5F works beautifully in all aqueous formulations. Chemi Nutra, Julie Montzka, 651-407-0400,,

    Growing scientific data and media attention are confirming that indulging your chocolate cravings may have healthy benefits. Chocamine®, a patented and synergistic blend of active compounds, provides the sensory benefits of chocolate without sugar and fat. Consumers are naturally attuned to the mood, energy and cognitive boost they get from chocolate and Chocamine delivers these benefits while supporting a lifestyle of health and wellness. Chocamine is the only patented cocoa ingredient developed to support mood, energy, and cognitive health. RFI Ingredients, Jennifer Diliddo, 845-358-8600, x143,,

    All-natural Lipogen PS (phosphatidylserine) has been clinically tested in double-blind, placebo-controlled studies that demonstrate significant memory and mental improvements. FDA allows a Qualified Health Claim for PS. In 2006, FDA approved without questions Lipogen PS patented product line GRAS notification. Lipogen PS is a ready-to-use formulation designed for multiple food applications, including dairy products, cereals, bakery, nutrition bars and beverages. PS is an important building block of brain cell membranes and is shown to play a role in slowing or even reversing some forms of age-related cognitive deteriorations. Lipogen, David Rutenberg, +972 544 522 355,,

    Diabetic Health

    According to the National Diabetes Information Clearinghouse, a service of the National Institute of Diabetes and Digestive and Kidney Diseases, NIH, in America in 2005, 20.8 million people have diabetes (this is about 7% of the population). Among adults aged 60 years or older, it rises to 20.9%. Of those with this condition, some 14.6 million people have been diagnosed with the condition, while another 6.2 million people have not yet been informed.

    The Clearinghouse also reports that of those aged 20 years or younger, some 176,500 people (or 0.22% of this demographic group) have diabetes. While about one in every 400 to 600 young people (children and adolescents) has type 1 diabetes, type 2 diabetes is still rare and found primarily in the American-Indian, African-American and Hispanic-American populations.

    Soy protein concentrates, isolates and isoflavones are used in many health-specific treatments. Research supports the use of soy proteins and isoflavones to help normalize blood glucose levels and reduce cholesterol and high blood pressure. In one study (Vijay Jayagopal, V., et al., 2002. Diabetes Care 25:1709-1714), 32 post-menopausal women with diet-controlled type 2 diabetes completed a randomized, double blind, cross-over trial of dietary supplementation with soy protein and isoflavones. Results from a study conducted by professor Stephen Atkin, Hull University, showed that soy phytoestrogens favorably alter insulin resistance, glycemic control and serum lipoproteins in post-menopausal women with type 2 diabetes. Solbar Industries Ltd., Gary Brenner, +972 8 8632111,,

    Weight Management

    With the watch on health and obesity gripping media attention, 66% of the population between the ages of 20 to 74 are overweight (70.7% male and 61.4% female), while 32.1% are obese (30.2% male and 34% female). 

    In a study published in the August 2007 issue of Epidemiologic Reviews, John Hopkins University researchers predict that if current issues with weight management continue, 75% of U.S. adults will be overweight, with 41% of adults actually being obese, by 2015. Also, the number of overweight or obese children and adolescents will grow from 16% of that population to 24% by 2015.

    New research published in the Journal of the American College of Nutrition suggests that starting the day with an egg breakfast vs. a bagel-based breakfast of equal weight can reduce hunger and help reduce caloric intake by more than 400 calories over the next 24 hours. The egg breakfast induced greater satiety and significantly reduced the participants’ food intake for the rest of the day. Eggs have an impressive macronutrient composition to contribute to their satiety impact. American Egg Board, Elisa Maloberti, 847-296-7043,,

    Hi-maize® resistant starch, the 5-in-1 fiber, is the only natural resistant starch available with health benefits proven by 160 published studies. It delivers five important health benefits in one easy-to-use ingredient: (1) calorie reduction; (2) glycemic management; (3) digestive health -- prebiotic fiber; (4) gluten-free; and (5) metabolic advantages (i.e., increases insulin sensitivity, lipid oxidation and satiety). White in appearance, neutral in taste with low water-holding capacity, Hi-maize has minimal effect on the organoleptic profile of baked goods, pasta, snacks and other foods. National Starch & Chemical, David Manion, 908-685-5395,,

    According to recent scientific studies, the new functional carbohydrate PALATINOSE from PALATINIT significantly improves metabolic fatty acid oxidation. It directly increases the use of body fat as a source of energy -- even at modest physical activity -- making it an ideal low-GI ingredient for healthy food and beverage concepts targeted at weight control. Furthermore, its sustained energy release in the form of glucose avoids strong fluctuations in the blood glucose concentration that may lead to hunger attacks. This may allow for easier appetite control with weight-conscious consumers. PALATINIT of America Inc., Tonja Lipp, 973-539-6644,,

    Naturally sweet and delicious, California Raisins are fat- and cholesterol-free. Perfect for prepared foods, raisins are dried in the sun to a moisture level that keeps them moist and chewy, leaving a strong skin that holds up to the rigors of mixing and blending. The growing market for low- and non-fat prepared foods is ideal for California Raisins, as they add outstanding flavor and texture without adding fat or sugars. California Raisin Marketing Board, Michele Meisch, 559-248-0287,,

    StarchLite®, also known as Phase 2®, is an all-natural ingredient for food and beverage products that has been shown in clinical studies to delay the digestion and absorption of carbohydrates and reduce the Glycemic Index (GI) and caloric impact of starchy foods. StarchLite is self-affirmed GRAS and does not affect the taste or texture of food. Sensory evaluations performed by Tragon Corp., an independent research firm, showed that baked goods containing StarchLite compared favorably to traditional baked goods and, in some cases, were preferred over the traditional products. Pharmachem Laboratories Inc., Gregory Drew, 800-526-0609,,

    A natural alternative to sugar, Zerose erythritol meets consumers’ growing demand for no-calorie, low-sugar products. Zerose erythritol allows food and beverage manufacturers to produce beverages, dairy products and confectioneries that appeal to consumers desiring to manage their weight or sugar levels. Unlike many sweeteners, erythritol is natural: it occurs in low levels in many fruits and fermented foods. Zerose erythritol is also available as a USDA-certified organic ingredient. Zerose sweetener tastes about 60-70% as sweet as sugar, provides bulk and masks the aftertaste of intense sweeteners. Cargill, Ron Perko, 877-650-7080,,

    PinnoThin is a new satiety ingredient developed by Lipid Nutrition. PinnoThin stimulates the release of the hunger-suppressing hormones CCK (cholecystokinin) and GLP1 (glucon-like peptide 1), which not only helps the body digest fats better but also sends a “full“ feeling to the brain, decreasing the desire to eat. By reducing appetite, it helps lower calorie intake. PinnoThin can be utilized in functional food applications for satiety, to help a consumer “feel full” after a small meal. Lipid Nutrition, Patrick Luchsinger, 815-730-5208,,

    Super CitriMax®, a unique form of (-)-hydroxycitric acid, and ChromeMate®, a niacin-bound chromium complex, are clinically proven, GRAS-affirmed ingredients and potent tools for effective weight management. Individuals taking Super CitriMax in beverages reported increased satiety by an average of 25% in two weeks. ChromeMate helps reduce body fat while sparing muscle mass. Both ingredients are tasteless, odorless, colorless, heat stable and highly soluble -- ideal for use in functional foods and beverages -- and are currently found in SOBE® Lean®, FUZE® Slenderize® and others. InterHealth N.I., Robert Worsena, 724-742-2009,,

    Hydrocolloids can help replace some of the characteristics lost when fat is removed or reduced in a food formulation. For example, creaminess in reduced or non-fat systems can be significantly enhanced by using the right type of hydrocolloid or hydrocolloid blend for that particular application. ISP offers functional hydrocolloid systems, such as Textureze® SD 200, to provide creaminess, opacity, and mouth coating to off-set or replace fat substitution in various food applications. It also provides stability, structure and texture to various foods, particularly dressings and sauces. ISP Ingredients, David Ortega, 888-472-5446,,

    Regular consumption of apples has been unquestionably linked to many health benefits. For many years, Diana Naturals has developed close partnerships with local apple producers and has conducted extensive research on apple health functionalities, which has resulted in Appl’In™. Its unique composition of 80% polyphenols and 5% phloridzin gives this extract gluco-blocker properties. In vitro, Appl’In has shown an inhibition of 60% of glucose absorption through the intestinal barrier. In a preliminary human clinical study, Appl’In delays the absorption of glucose in blood and reduces its concentration significantly. Diana Naturals, Gayle Struble,, 845-268-5200

    Immunity Enhancement

    Every year in the U.S., an average of up to 20% of the population gets the flu; more than 200,000 people are hospitalized from flu complications, and about 36,000 people die from flu-related conditions. Some people, such as older people, young children and people with certain health conditions, are at high risk for serious flu complications.

    The common cold accounts for more visits to the doctor than any other condition in the U.S. Adults get an average of two to four colds per year, mostly between September and May. Young children suffer from an average of six to eight colds per year.

    WILD Flavors Inc. has a line of H.I.T.S. -- Health Ingredient Technology & Solutions® -- which provides a wide variety of health ingredients and concepts that address the latest health concerns of consumers, while continuing to provide great taste. For example, MaxImmune, WILD’s patented proprietary blend of immunity-boosting ingredients, includes grapeskin, grapeseed, shiitake and green tea extracts. MaxImmune is clinically proven to reduce the severity of common cold symptoms. With a wide variety of other healthy ingredients and WILD’s applications expertise, WILD can create great-tasting products in the health and wellness arena. WILD Flavors Inc., Greg Horn, 859-342-3573,,

    Colony Processing Inc. introduces a highly purified polysaccharide yeast-derived beta glucan 1,3-1,6-D. The company offers soluble, insoluble and solubilized beta glucans 1,3-1,6-D to the food and beverage industry. Colony’s line of beta glucans has shown to activate macrophages and plays an essential role in the initiation and maintenance of the immune response. Based on sound scientific principles, the company invites manufacturers to discuss how they can enhance their products and meet their requirements. Colony Processing Inc., Robert Muhlsteff, 704-226-9666,,

    A naturally occurring dietary fiber is extracted from native larch trees and produced using a patented water-based, solvent-free manufacturing process. FiberAid® increases fiber content and enhances a healthy colon by acting as a food source for “good” bacteria, while minimizing the commonly associated side effects of other dietary fiber, such as gas and bloating. FiberAid also reduces potentially harmful bacteria like Salmonella and E. coli. It is cold-water soluble and has minimal impact on viscosity and mouthfeel, as well as color and taste, and is pH-stable. Lonza Inc., Kevin Owen, 806-655-8002,,

    Bone and Joint Health

    An estimated 46 million adults in the U.S. reported being told by a doctor that they have some form of arthritis, rheumatoid arthritis, gout, lupus or fibromyalgia. Around 28.3 million women and 18.1 million men report doctor-diagnosed arthritis. Between the years 2003 and 2005, 50% of adults 65 years and over reported an arthritis diagnosis. By the year 2030, it is estimated that 64.9 million citizens will have been formally diagnosed with an arthritic condition.

    Osteoporosis is a major public health threat for an estimated 44 million Americans, or 55% of the people 50 years of age and older. In the U.S., 10 million individuals are estimated to already have the disease and almost 34 million more are likely to have low bone mass, placing them at increased risk for osteoporosis. Of the 10 million Americans estimated to have osteoporosis, eight million are women and two million are men.

    Clinical trials prove calcium phosphates (dicalcium phosphate and tricalcium phosphate) promoted significant improvement in bone mineralization and bone strength, when compared to calcium alone. Moreover, a high dose of calcium supplementation interferes with phosphorus absorption; therefore, a calcium phosphate source should be used to prevent phosphorus deficiency. Innophos has responded to consumer demand with VersaCAL® Clear, a highly soluble calcium phosphate specifically designed for use in clear beverages. Also available is CAL-RISE®, a patented slow-acting, calcium-based leavening agent, ideal for reduced-sodium baked goods. Innophos Inc., Amr Shaheed, 866-631-7394,,

    DOLE® Frozen Fruits offer product formulators an array of flavorful, attractive, nutritious ingredients, each variety contributing specific and important health benefits to food product formulations. In the category of joint health, popular DOLE IQF Pineapple Chunks gain Superfood status, with a ranking as a top source of bromelain, an enzyme that supports joint fitness. Additional assets include 70 calories per 140g serving and 0g fat and cholesterol. Dole Packaged Foods, Mike Rouille, 404-297-8478,,

    Energy and/or Sports Performance

    Information Resources Inc., a Chicago-based research firm, reports that the U.S. energy drink category reached some $3.7 billion in sales (52 weeks ending July 15, 2007), excluding sales from Wal-Mart, club and spirit outlets or foodservice sales. In a report titled “Sports Nutritionals for Active Lifestyles in the U.S.,” Packaged Facts predicts that retail sales of sports nutritional products, including brands like Gatorade and Redbull, will top $12.7 billion by 2011. The study reportedly notes that sports beverages lead the category, followed by bars, gels and supplements that are growing at a more modest rate.

    Decursinol-50™ is a root extract developed to treat minor pain relief with strong secondary action towards anti-inflammation, validated in a double-blind, human clinical study. The product is derived from a root extract called Angelica gigas Nakai. The active component is the Decursin level, tested under strict guidelines using a specific method via HPLC. Dosage rates in the human clinical, double-blind studies were 500mg per day. Functionality of the pain reduction is 60-90 minutes for acute, blunt trauma pain and 6-8 days for osteoarthritic pain. JLM Industries Inc., Michael Jeffers, 812-330-1526,,

    NEOBEE® Medium Chain Triglycerides from Stepan Food & Health Specialties are metabolized in 1/8 the time of typical fats to provide a more readily available source of energy. They contain no trans fatty acids and impart a satisfying, creamy mouthfeel and neutral taste to products. In addition, they form an anti-stick barrier on uncoated bars that prevents the product from adhering to the package. NEOBEE 1053 is offered as a colorless, odorless, low-viscosity liquid or as a free-flowing powder for use in powdered sports nutritional beverages. Stepan Company, Food & Health Specialties, Jim Butterwick, 201-712-7642,,

    Clinical studies show that D-ribose, a unique, five-carbon sugar, helps regenerate energy levels in tired muscles, including hearts. Used in functional foods and in the treatment of congestive heart failure, chronic fatigue syndrome and fibromyalgia, D-Ribose is made by the body naturally to stimulate the synthesis of ATP, the “energy currency“ of the cells, which is critical to health and maintaining normal energy-dependent body functions. D-Ribose accelerates energy recovery when tissues are stressed by strenuous exercise, overwork or disease. Supplementing these stressed cells with Corvalen D-ribose restores cellular energy. Bioenergy Life Science, Kathy Lund, 303-734-0860,,

    Coconut water, a refreshing beverage and natural rehydration medium, contains higher amounts of electrolytes, such as potassium and magnesium, than regular sports drinks. Coconut water solids support beneficial bacteria in the gut and contain essential nutrients such as proteins, amino acids, sugars, vitamins, minerals and growth factors. iTi Tropicals Inc. now offers aseptic natural coconut water and frozen coconut water concentrate. iTi Tropicals Inc., Don Giampetro, 609-986-2089,,

    Digestive Health

    Digestive health not only covers a wide range of conditions, from Gastroesophageal Reflux Disease to constipation, but a healthy “stable” of intestinal microflora has been associated with benefits ranging from heart health to enhanced immunity.

    According to the website for The National Digestive Diseases Information Clearinghouse (, a service of the National Institute of Diabetes and Digestive and Kidney Diseases, NIH, in 1996, some 3.1 million people suffered from constipation, while a 2002 National Hospital Discharge Survey showed that 398,000 were hospitalized in that year for constipation. The site notes that the 1996 National Health Interview Survey also reported 8.5 million people suffering from hemorrhoids. Also, there were 16 million new cases of infectious diarrhea, some 2.5 million people with diverticular disease and 2.1 million with Irritable Bowel Syndrome.

    Another study (Loftus, EV. 2004. Gastroenterology.126:1504-17) reports that in 2001, the prevalence of ulcerative colitis was 246 cases per 100,000 people per year, while Crohn’s disease was 162 cases per 100,000 people per year. A 2001 study (Rusynyk, RA and Still, CD. 2001. Journal of the American Osteopathic Association. 101(4 Suppl Pt 1):S10-2) estimated that 30 to 50 million people suffered from lactose intolerance in 1994.

    NUTRIOSE®, a novel ingredient, provides up to 85% soluble fiber. It has an outstanding digestive tolerance, even at high dosage. NUTRIOSE is highly stable to heat and acidic conditions, allowing it to be incorporated into a wide variety of food and confectionery applications. Clinical studies show consuming 10g per day of NUTRIOSE®06 produces positive observable changes in gut microflora and can promote the availability of vitamins, minerals and antioxidants. The changes in the colonic environment suggest that NUTRIOSE 06 is a prebiotic. Roquette America Inc., Philippe Levresse, 319-526-2282,,

    Enzopharm® Plus is a multi-enzyme blend designed to aid digestion by hydrolyzing various food components such as lipids, proteins, cellulose, hemicellulose and lactose. Enzyme Development Corporation, L. Clark, 212-736-1580,,

    California dried figs are a rich source of dietary fiber. 40g of dried figs provide 20% of the daily value. Approximately 70% of the dietary fiber is insoluble. A wealth of scientific information supports the digestive benefits of eating a fiber-rich diet. Many diseases of public health significance can be treated by increasing the amount and varieties of fiber-containing foods. Valley Fig Growers features a wide array of conventional, natural and organic fig products including Fig Slurry, a convenient and pumpable combination of Fig Concentrate and Fig Paste. Valley Fig Growers, Gary Jue, 559-237-3893,,

    Danisco’s exclusive line of premium probiotics, HOWARU™, has in vitro, in vivo and gold standard human clinical studies that document the product’s efficacy. Regular consumption of HOWARU probiotics will enhance the immune system and significantly reduce digestive disorders. HOWARU probiotics are unique not only for their clinically proven digestive health and immune-modulating properties, but also because of the stability of the strains. Unlike many other commercially available probiotics, HOWARU probiotics retain their efficacy through processing, transportation and storage. Uses include: food, dairy, nutritional products and dietary supplements. Danisco Probiotics, Scott Bush, 608-395-2617,

    Tate & Lyle’s new PROMITOR prebiotic fibers offer manufacturers significant processing benefits and add essential fiber to a wide range of products, with no impact on taste or texture. PROMITOR is also used in Tate & Lyle’s ENRICH service, which enables food producers to create a variety of dairy, beverage and bakery products packed with additional nutrients and the same great taste as regular brands. Nutritional research shows that PROMITOR Soluble Corn Fibre and PROMITOR Resistant Starch, the first two in the range, are well-tolerated and have a low-glycemic response. Tate & Lyle, 800-526-5728,,

    Fiber is an important part of a healthy diet and a healthy gastrointestinal tract. Dietary fiber reduces the risk of developing various conditions such as diverticular disease and constipation, and may have an effect on colon cancer risk. And not to be forgotten, fiber aids in weight control by contributing to the feeling of fullness and lowers the risk for heart disease and diabetes. Canadian Harvest® Oat Fibers and Stabilized Brans and SunOpta Soy Fibers from SunOpta Ingredients Group are an excellent way to answer the call for more fiber. SunOpta Ingredients Group, 800-353-6782,,

    Reduced Risk of Cancer

    According to the National Cancer Institute’s SEER (Surveillance Epidemiology and End Results) Cancer Statistics Review 1975-2004 (, the overall lifetime risk of being diagnosed with some type of invasive cancer is roughly 41%. Some of the highest rates are for the prostate (16.7% lifetime risk), lung (7.0%), breast (6.4%), colon and rectum (5.4%) and bladder (2.3% total for invasive and in situ).

    Statistical data on rates vary widely depending on factors such as sex and race. Even the figure for “lifetime risk” varies, depending on when someone was born and the length of their life. Thus, a 40-year-old woman living to 75 would have an 8.6% chance of being diagnosed with breast cancer before she dies. However, a 55-year-old woman living to 75 would only have a 6.5% chance, according to SEER. 

    Antioxidants help our bodies protect against disease and age-related health risks. Cells in the body wage a battle against free radicals -- unstable oxygen molecules associated with cancer, heart disease and the effects of aging. Phytonutrients, antioxidants found in fruits and vegetables, neutralize free radicals and help prevent cell damage. The potent antioxidants found in wild blueberries include flavonoids and other phenolics such as anthocyanins; wild blueberries have one of the highest anthocyanin levels of any fruits and vegetables. Wild Blueberry Association,,

    Eye Health

    In the April 2004 issue of Archives of Ophthalmology, a study sponsored by the National Eye Institute of NIH estimated that of the U.S. population 40 years and older, some 1.8 million people have advanced age-related macular degeneration (AMD); another 7.3 million people are at substantial risk for vision loss from AMD. The 1.8 million is projected to increase to 2.9 million by 2020. As of when the study took place, some 2.2 million people had glaucoma, and this condition was expected to increase to 3.3 million by 2020. Similarly, diabetic retinopathy was estimated at 4.1 million and was expected to grow to 7.2 million. In the same period, cases of cataracts were projected to increase from 20.5 million to 30.1 million.

    Other significant findings from the study include that AMD is strongly associated with increasing age, particularly after age 60. Also, more than one in 10 white Americans over age 80 has vision loss from AMD. However, glaucoma is almost three times as common in African-Americans as in whites, and the prevalence of glaucoma rises rapidly in Hispanics over age 65. Cataracts are the leading cause of low vision among all Americans.

    New patented Super Xangold® is the only eye health ingredient with a 5 to 1 ratio of lutein esters and zeaxanthin esters, the same average 5 to 1 ratio found in natural dietary sources, says its supplier, Cognis. This is the identical ratio of ingredients being used in the Age Related Eye Disease Study II (AREDS II). The macular pigment is made up entirely of the carotenoids lutein and zeaxanthin and is located at the center of the retina, at the site of highest visual acuity. Cognis, Rob Bailey,, 708-579-6238

    General Health

    All-natural Grande Custom Ingredients Group whey protein products feature the highest biological value of any natural protein, along with other health benefits important to consumers. Grande Bravo® functional whey proteins increase creaminess and improve texture, and reduce or replace fat in formulations. Grande WPCrisp® whey protein crisps combine whey protein, a mild milky flavor, and crunchy texture, making it ideal for nutrition and health bars, cereals and snacks. Grande Gusto® natural flavor enhancement allows a reduction in salt while enhancing flavor, and is effective in meats, soups, sauces, chocolate and caramel products.  Grande Custom Ingredients Group, Steve Dott, 800-772-3210,,

    Fortitech nutrient pre-mixes integrate functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals, enabling manufacturers to develop better products that target specific demographics or health conditions and that assure specific label profiles. Fortitech is expert in delivering multiple nutrients in a single blend, while preserving three key elements of successful pre-mixes: taste, stability and texture. Key to the company’s strategy is developing formulations using functional ingredients that serve a dual purpose, delivering a health benefit while also providing processing advantages. Fortitech Inc., Mark Fanion, 518-372-5155,,

    Talin® has the ability to enhance flavors. Talin acts with a wide variety of compounds to enhance flavor perception and help create new and outstanding-tasting products. Talin can simultaneously mask other elements. It is effective at masking bitterness and overcoming the perception of off-notes. Talin also helps to increase the perceived mouthfeel at very low dosage level -- the result is a richer, creamier product. Talin is 3,250 times sweeter than sugar and has a characteristic sweetness that is perceived later and lasts longer than other sweeteners. Overseal Natural Ingredients Ltd., Justine Lord, +44 1283 224221,,

    Freeze-dried blueberries contain naturally occurring antioxidants such as vitamins C and E. Antioxidants found in blueberries are thought to help protect the body against the damaging effects of free radicals and the chronic diseases associated with the aging process. Data from the USDA Human Nutrition Research Center on Aging confirms blueberries are among the fruits with the highest antioxidant activity. A serving of blueberries provides more antioxidant activity than many other fresh fruits and vegetables. Oregon Freeze Dry Inc., Lynda Freeman, 541-967-6528,,

    ConAgra Mills offers the largest variety of whole grains in the industry, helping create and meet consumer demand for a variety of healthful ingredients. Sustagrain is a proprietary barley variety with at least 30% total dietary fiber -- about 40% of which is cholesterol-lowering soluble fiber (beta-glucan) -- yet it is low in starch. Sustagrain can be used to boost the nutrition profile of applications from beverages to breads. And ConAgra Mills’ new Ancient Grain flours are naturally gluten- and allergen-free, making them clear winners with consumers searching for acceptable alternatives to long-held favorites. ConAgra Mills, 800-851-9618,

    Gilroy Foods® Controlled Moisture (CM) Fire-Roasted Grilled Vegetables pack products with nutritional power and fresh vegetable flavor. Gilroy Foods’ proprietary controlled-moisture process reduces up to 50% of the water in vegetables, resulting in nutritionally dense vegetables with intense flavor and color that will not weep excess water into the finished product. In fact, it takes 33% less CM vegetables to deliver one nutritional serving as compared to fresh or individually quick frozen (IQF) vegetables. It is now easy to get more vegetable nutrition into foods -- from handheld snacks to frozen entrees. Gilroy Foods, 800-851-9618,

    LycoRed brings an innovative platform for fortified cosmeceuticals beverages. Lyc-O-Guard is a cutting-edge concept for a fortified tomato beverage, formulated to help protect the skin from the premature aging that can result from sun exposure and other environmental stress. The Lyc-O-Guard formulation contains a whole tomato lycopene complex, plus vitamins C and E for added synergy. LycoRed, Liat Simha, +972-3-9381107,

    Healthy and appealing snacks are an important part of a successful weight management plan. Zumbro River Brand offers a line of snack pieces and small crisps with enhanced protein and/or fiber levels. The snack pieces have a crunchy texture and desirable flavors. The base material for these snacks can be made from potato, soy, whole grains or any combination. The small crisps provide significant levels of protein from soy or whey for meal replacement or nutrition bars or as a piece of a cluster in higher protein cereals.  Zumbro River Brand, Ginny Busch, 507-446-9097,,

    Eating a handful of walnuts every day is one of the easiest ways you can improve your diet and your health.  Walnuts are the only nut with a significant amount of omega-3 fatty acids, and numerous studies report the significant benefits of eating walnuts.  Eating walnuts can assist in cholesterol reduction, help reduce insulin resistance for those living with type 2 diabetes and improve bone health. Walnuts are also a good source of protein, fiber and disease-preventing antioxidants such as melatonin and gamma-tocopherol. Walnut Marketing Board/California Walnut Commission, 916-932-7070,,

    Consumers today are looking for nutrient-rich, more flavorful foods that provide long-term benefits to overall healthy lifestyles. Creating just the right appearance is critical to conveying a believable health message about a product, such as a deep red or purple for heart-healthy. Many natural colors themselves have associated heath benefits, which can allow processors to stack benefits. Sensient Colors’ broad range of natural, organic and certified offerings, combined with industry-leading product development, can help developers create just the right products for their targeted consumers. Sensient Food Colors, Color Innovation Lab, 800-325-8110,,

    Besides the anti-adhesion properties of cranberries, researchers hypothesize that cranberries may also protect brain cells from free radical damage and subsequent motor and cognitive function losses. Preliminary studies suggest that diets with fruits and vegetables with high ORAC (oxygen radical absorbance capacity) may provide protection against age-related problems. The USDA database shows cranberries scoring among the highest with over 9,400 ORAC units per 100g of fresh fruit. Cranberry Marketing Committee, David Farrimond, 800-253-0862,,

    Supported by nutrigenomics research and human studies, WellGen’s proprietary TF-2 enriched extract from black tea (WG0401) has powerful wellness benefits. The company’s latest research studies support a breadth of consumer-relevant claims associated with inflammation, which is responsible for many of the health concerns associated with middle and old age, like immune health, cardiovascular fitness and joint comfort. WG0401 will add great value to a range of functional foods and beverages. WellGen Inc., Patricia Lucas-Schnarre, 732-565-3890, ext. 4403,,

    Doctors, dieticians, independent organizations and even the federal government promote consuming more fruits and vegetables as a way to fight obesity and a number of other health-related diseases like certain cancers, heart disease and diabetes. Van Drunen Farms supplies a complete line of dehydrated, whole-food fruits, vegetables, herbs and other natural, functional food ingredients, as well as IQF herbs and roasted vegetables for use in a variety of applications spanning the processed food industry. Their processing capabilities include freeze-drying, drum-drying, sugar-infusion, fermentation, grinding and blending. Van Drunen Farms, Irv Dorn, 815-472-3100,,

    Recent research highlights how the unique A-type proanthocyanidins (PACs) in cranberries work to reduce the risk of infection. The research from Worcester Polytechnic Institute discovered cranberry PACs offer a three-fold defense at the molecular level to prevent bacteria adhering to cells. This study joins the vast body of evidence demonstrating the health benefits present in cranberries, which are recognized as the most powerful antioxidant among common fruit and possess powerful antibacterial action. Ocean Spray’s cranberry products fully deserve the official health approval from the French government’s food safety authority, AFSSA. Ocean Spray ITG, Tom Jones, 508-946-7606,,

    Leading researchers from such diverse fields as cardiovascular health, cancer prevention, urinary tract health, oral health, gastroenterology, neuroscience, aging, immunology and food safety are currently studying cranberry’s potential health properties. From preliminary exploratory research to large clinical studies, these findings continue to grow more rich and dense as researchers go both deeper and broader in examining cranberry’s amazing structural complexity and its unique bacterial anti-adhesion and antioxidant benefits. Cranberry Institute, Jere Downing, 508-759-6294,,

    Food and beverage processors are formulating with natural alternatives to synthetic colorants in response to changing consumer general health preferences. Various published studies have caused many consumers to be concerned about the consumption of synthetic (artificial) colorants. D.D. Williamson defines natural colorants as those which are (a) derived from agricultural, biological or mineral sources; (b) extracted with a simple process; and (c) have long histories of safe use. Examples of DDW natural colorants include caramel color, natural colors and custom color blends. D.D. Williamson, Campbell Barnum, 502-895-2438,,