Innovative vendors are setting themselves apart by offering more than just ingredients. Product development is a lengthy process that involves a concept being carried from formulation, sourcing, manufacturing and, finally, to the marketing stage. Now, companies can turn to one supplier to assist them through these processes.
Turn-key product development services is the concept behind the new Health Ingredient Technology & Solutions[r] line from WILD Flavors (Erlanger, Ky.). According to Greg Horn, senior director of the company's Health & Wellness Division, "In the past year or two, larger companies that normally kept all their product development in house are looking at us to supply them with the product development expertise to accompany our ingredients." The company has come up with a line of products that addresses difficult formulation needs, such as solubility, stability and taste.