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Chia Seed Flour Delivers

Nuchia Foods Corp. has launch­ed Nuchia Chia Seed Flour to manufacturers of baked wellness foods, to provide a superior product with numerous health-promoting attributes, says the company. The shelf-stable Nuchia Chia Seed Flour is claimed to be a low-fat, gluten-free, nutritionally dense flour providing significant levels of omega-3 ALA and essential minerals to the daily diet. In baked foods applications, it tastes and functions similarly to whole wheat; it can replace wheat, cup for cup, in recipes; or it can be used as an ingredient to create a variety of enriched foods. Nuchia Foods Corp., 407-857-2320, ext.101, www.nuchiafoodscorporation.com

New Nutraceuticals Website

Nutraceuticals International® LLC (NI), known for exclusive nutraceuticals and specialty ingredients, has now officially launched a newly designed website, www. nutraintl.com. With the start of a new year, NI has decided to take on a new look. The website, created with customers in mind, is well-organized and easy to navigate. Visitors will be provided with comprehensive information on the company, products and services. Hot out of the gates in 2011, NI is proud to announce, along with the launch of the website, four exclusive joint ventures and new trademarked ingredients. NI offers over 400 ingredients, to meet a multitude of needs. Nutraceuticals International, 888-541-1284, www.nutraceuticalsintl.com

Micro and Mighty

The most comprehensive TV documentary dedicated to probiotics includes Chr. Hansen facilities and expert quotes. While probiotics are becoming increasingly popular worldwide, few people are properly educated, and many misconceptions still exist surrounding these beneficial bacteria. A new TV documentary, Microwarriors: The Power of Probiotics, takes its viewers inside the world of probiotics. Besides being a key sponsor of the documentary, Chr. Hansen opened its doors for the production team to facilitate footage from its sophisticated probiotic production facilities and features a long-time Chr. Hansen probiotic expert, Brian Peeters. Microwarriors: The Power of Probiotics is now available on DVD, and several broadcasters are considering airing it on TV. Please visit www.microwarriorsmovie.com for more information. Chr. Hansen, Denmark, +45 45 74 74 74, www.chr-hansen.com

Whey Powder Replacement

Proliant’s VersiLac® is exactly the solution food researchers and purchasing managers need when facing expensive corn, whey, sugar and even cocoa prices, says Proliant. Launched in 2009, VersiLac® results from a unique combination of raw material capability and a state-of-the-art, high-quality, food-grade manufacturing process. Proliant Dairy has successfully completed several application research studies demonstrating VersiLac’s ability to replace 100% of whey powder in applications like brownies, pizza crust, ice cream and cheese sauce, to name a few. Besides formula versatility, VersiLac also provides customers with label flexibility and an economical opportunity to improve a product’s consumer appeal. Proliant Dairy Inc., www.proliantinc.com

Promoting Good Health

Marks & Spencer has launched a new Super Juice drink which helps health-conscious consumers lower their cholesterol, says the company. The Red Grape, Blueberry and Blackcurrant Super Juice, which hit shelves in the UK this week, is boosted by the addition of PromOat™, the oat beta glucan soluble fiber ingredient from Swedish company Biovelop AB. PromOat is a versatile, functional ingredient that enables the well-recognized health benefits of oats to be incorporated into a broad spectrum of foods and drinks, thereby opening up many exciting opportunities for manufacturers and retailers to help tackle these health issues in a natural way—and it does not require consumers to alter their eating habits. Biovelop AB, www.promoat.com   NS