Back to Nature expanded into two new product categories – soup and cereal. The new lineup will feature a total of 10 soups and cereals that will be rolled out throughout the year in grocery stores nationwide, including Whole Foods Market, United Natural Foods, PUBLIX, Kroger, Sam's Club, Delhaize, Military, KEHE, BJ's, Walmart, and Nature's Best. The launch of new soups and cereals builds on Back to Nature's commitment to give people truly flavorful, wholesome foods that are affordable and made with simple ingredients.
"We're really excited to introduce two new product categories this year – soup and cereal – which allows us to expand into different dayparts and give consumers more opportunity to enjoy our products anytime during their day – whether it be for breakfast, lunch, dinner or snack time," said Vincent Fantegrossi, Chief Executive Officer, Back to Nature. "We know that consumers are always looking for more better-for-you options that are rich in nutrients so we've developed these new categories with their needs in mind. And as with all our products, our soups and cereals feature wholesome grains, real nutrition and the delicious flavors of nature, free from artificial ingredients."
Back to Nature's new artisanal soups are made with ancient grains and have non-GMO Project Verification. Each flavor contains 25 percent less sodium than leading soup brands, between two and six grams of fiber, and six to eight grams of protein per serving. In keeping with the popular ready-to-serve trend, the soups come in a Tetra-Recart carton, allowing consumers to reclose and refrigerate leftovers for future meals. The lineup of soups features familiar favorite flavors with a twist, including:
• Back to Nature Beef & Barley Soup
• Back to Nature Minestrone with Farro Soup
• Back to Nature Chicken Tortilla with Red Quinoa Soup
• Back to Nature Chicken & Wild Rice with Kamut Soup
• Back to Nature Tuscan 3-Bean with Kale and Millet Soup
Back to Nature's collection of cereal is made with whole ancient and sprouted grains and are high in fiber and protein, expanding the brand's breakfast offerings. Back to Nature uses a batch cooking process to lock in more taste and nutrition, utilizing super-fruits like baobab and blueberries for natural sweetness. New cereal flavors include:
• Back to Nature Oat Medley Cereal
• Back to Nature Berry Sprouted Blend Cereal
• Back to Nature Sprout & Shine Cereal
• Back to Nature Honey Grains Cereal
• Back to Nature Risin' Raisin Blend Cereal