The Tic Tac® brand, known for its iconic-shaped mints and unique packaging, launched Tic Tac Mixers mints, the newest addition to the Tic Tac® family of products. This new sub-brand features first-of-its-kind, dual-flavored pills that change from one flavor to another as you let them melt in your mouth for a small, yet exciting and unexpected experience. Traditionally known to consumers as a leading mint brand for more than 40 years, the transformative flavor properties of these new mints are a breakthrough for both the Tic Tac® brand and the mints/candy industry.
"While the majority of the gum and mints category is focused on functional, breath-freshening benefits, we saw an opportunity to offer our consumers an unexpected surprise," said Todd Midura, Category Manager for the Tic Tac brand at Ferrero U.S.A., Inc. "New Tic Tac Mixers mints may ultimately bring a little fun to our consumer's day – it's something new and different from the Tic Tac® brand."
The new Tic Tac Mixers mints are an innovative product that provide a flavor changing experience. The first flavor is evident as it touches your tongue. As you let it melt in your mouth, a second tasty flavor emerges to surprise and delight. The first two products within this new sub-brand highlight refreshing beverage flavors. They include:
- Cherry Cola flavor Tic Tac Mixers: transition from a cherry flavor to a classic cola flavor
- Peach Lemonade flavor Tic Tac Mixers: change from a peach flavor to the sweet flavor of lemonade