Be Well Nutrition Inc. released the third flavor and redesigned packaging for it’s ICONIC line of healthy protein drinks, a convenient breakfast, on-the-go snack, or workout recovery beverage. Be Well successfully launched the Chocolate Truffle and Vanilla Bean flavors in late 2013.

Café au Lait is ICONIC’s tribute to the rich coffee culture in New Orleans, where the company was founded and is based. It touts the same nutritional benefits as the previous flavors, but is also made with Colombian coffee for a bold and authentic coffee taste. ICONIC is also launching a packaging update by making the move into a plastic HDPE bottle. SRP remains at $3.49, while the package size has increased from 11 to 12 ounces.

Packed with 20 grams of premium grass-fed protein and fiber to satisfy hunger, but only 130 calories and 3 grams of sugar from organic blue agave, ICONIC brings gourmet taste to a category of drinks not typically known for pleasant taste profiles. CEO and Co-Founder Billy Bosch, says “I created ICONIC because I was tired of the thick and chalky taste of the protein drinks on the market. They were also packed full of sugar or artificial ingredients, so we worked with a certified nutritionist to develop this much healthier alternative.”