PROBAR Announces Major Retail Expansion Plans
Target will carry PROBAR bite in stores nationwide
“Our customers have come to trust us to deliver the best tasting, highest quality products,” explains CEO Jeff Coleman. “We are excited to share PROBAR bite with Target’s loyal customer base.”
Target will initially carry five flavors of PROBAR bite™: Peanut Butter Chocolate Chip, Coconut Almond, Mixed Berry, Superfruit + Greens and Chocolate Cherry Cashew. The snack bars will be offered in special 4-packs and sold for $5.99 MSRP.
PROBAR bite™ was launched in October 2014 and is USDA-certified organic, Non-GMO Project Verified, gluten-, dairy- and soy-free. At just 190 calories, the snack bars pack in 6g of plant-based protein and 3-4g of fiber.