Sean "Diddy" Combs introduced the world to CÎROC™ Apple Infused Vodka during an appearance on "Late Night with Seth Meyers." CÎROC Apple is the sixth flavor in the line extension from the makers of CÎROC Ultra Premium. The newest variant joins the best-selling lineup, which includes CÎROC Ultra Premium, CÎROC Pineapple, CÎROC Peach, CÎROC Amaretto, CÎROC Red Berry and CÎROC Coconut.
In honor of the launch, CÎROC™ has commissioned American performance painter David Garabaldi to share his creative interpretation of the "forbidden fruit" thematic with audiences in New York and Los Angeles. The artist's work will be exposed on larger-than-life wallscapes prominently placed in highly trafficked areas during the month of November.
In addition to the bicoastal billboard reveal, Sean "Diddy" Combs will host the Emperor's Ball in New York City to celebrate the launch of CÎROC Apple on October 31st.
"CÎROC has always focused on innovation and celebration. Our flavors remain at the heart of our unprecedented success. The new CÎROC Apple combines one of my favorite flavors with the greatest ultra premium vodka," said Sean "Diddy" Combs, Chairman of Combs Enterprises. "We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks."
CIROC Apple Infused Vodka
Sean "Diddy" Combs and the makers of CIROC™ Ultra Premium promote new line extension
November 10, 2015