The new Smirnoff variety is fitted in a colorful, Día De Muertos-inspired glow-in-the-dark under blacklight design and boasts an authentic combination of sweet tamarind flavor with notes of spicy Mexican chilies and lime.

SVEDKA Blue Raspberry attempts to answer the Millennial call for all things bold and audacious.

Absolut Lime joins Absolut Citron and Absolut Mandrin in the citrus-flavored vodka lineup.

Deep Eddy Peach is made with real fruit and is handcrafted in small batches at the brand's distillery just outside Austin, Texas.

The newest variant joins the best-selling lineup, which includes CÎROC Ultra Premium, CÎROC Pineapple, CÎROC Peach, CÎROC Amaretto, CÎROC Red Berry and CÎROC Coconut.