Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Retail Market Trends

10 Influential Food Trends for 2016

Campbell's Culinary & Baking Institute reveals emerging trends including authentic Thai, traditional fats and cooking with fire

January 15, 2016

Campbell’s Culinary & Baking Institute (CCBI), a global network of highly-trained chefs, bakers and culinary professionals at Campbell Soup Company, released its third annual Culinary TrendScape – a report tracking the top 10 influential food themes for 2016.

The report is part of Campbell’s culinary tracking system that identifies and categorizes the most impactful food trends and follows them on their journey as they evolve through six distinct stages. These range from the “Discovery” stage 1, like Cooking with Fire, where chefs are rediscovering the extreme flavors and textures that can come from cooking over an open flame, to the “Expanded” stage 6, like Caramel, which have universal appeal and international availability.

Top 10 trends to watch in 2016

Cooking with Fire (Stage 1, Discovery) – A return to the simplest form of grilling, chefs are embracing wood-fired grills for cocktails, appetizers and even desserts, deliberately burning dishes, and incorporating specialty woods and charcoals to intensify flavor.

Authentic Thai (Stage 2, Introduction) – A step beyond traditional Thai. Homestyle dishes found throughout Thailand, like khao soy curry noodle soup, are hitting independent restaurants.

French Revival (Stage 2, Introduction) – Timeless dishes and traditional pastries are back in the comfort food limelight at a new wave of French bistros and cafes.

Inspired Ice Cream (Stage 3, Adoption) – The ice cream category is being reinvented one scoop at a time with bold new flavors like chorizo-caramel, hibiscus-beet and black pepper-butter pecan.

Traditional Fats (Stage 3, Adoption) – Fat is back. Rendered chicken fat, beef tallow, pork fat, nuts and seeds of all varieties and even avocados are in fashion despite their high fat content.

Veg 2.0 (Stage 3, Adoption) – The veggie revolution has expanded beyond kale to carrots wellington, beet tartare and zucchini pasta noodles.

Asian Noodle Soups (Stage 4, Mainstream) – Creative ramen and Vietnamese pho continue to rise in popularity.

Haute Dogs (Stage 5, Established) – New takes on the All-American classic include Vietnamese bahn mi flavored links, mac-n-cheese garnishes and croissant buns.

Simple & Real (Stage 5, Established) – The demand for wholesome food options with fewer and simpler ingredients is causing companies to become more transparent about how their food is made.

Caramel (Stage 6, Expanded) – Caramel is here to stay and has found a home in a wide range of categories from coffees to cocktails.

“Monitoring and understanding trends is our way of anticipating what our consumers and customers will desire as tastes shift year to year,” said Thomas Griffiths, CMC, Vice President, Campbell’s Culinary & Baking Institute. “Some of the trends are inspiration for the foods we make, as they serve as a springboard that drives creative product development. The report paints a broad picture of how tastes are evolving, and how we are evolving our products along with them.”

Trends are discovered and documented by Campbell chefs who attend culinary immersion tours and conferences, work in restaurants and network with highly-influential chefs. The chefs then track the development of these trends across different aspects of food culture, tagging them under two main categories – TrendPoints and TrendReach.

• TrendPoints represent where the trends are seen in action such as the “Marketplace,” like specialty shops and grocery stores, or in the “Media,” like magazines and cookbooks.

• Chefs then categorize the TrendReach based on six distinct stages, such as the “Introduction” stage 2, where a culinary-minded audience like those who read food magazines might be aware of the trend, or the “Established” stage 5, which could be products found in supermarkets.

KEYWORDS: 2016 food trends Campbell's food and beverage industry food innovations food trends

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Foodchannel.com Top 10 Food Trends for 2016

    See More
  • Top 10 Specialty Food Trends for 2016

    See More
  • Top Food & Beverages Trends for 2016

    See More

Related Products

See More Products
  • The 10 Principles of Food Industry Sustainabilty Cover

    The 10 Principles of Food Industry Sustainability - EBOOK

  • The 10 Principles of Food Industry Sustainabilty Cover

    The 10 Principles of Food Industry Sustainability

  • Food Safety for the 21st Century: Managing HACCP and Food Safety throughout the Global Supply Chain

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing