Aldi Introduces Healthier Checklanes
Grocer vows to remove tempting treats from checklanes, increase organic offerings and partner with registered dietitians in 2016
ALDI is giving customers more selections. From increased organics and healthier options at checkout, to exclusive brand food products free from ingredients customers worry about, ALDI has made the shopping experience easier to navigate with an eye toward better eating.
“This time of year, I’m especially focused on looking for healthy options at the grocery store that my whole family can feel good about,” said Elizabeth Ward, registered dietitian, author and ALDI Advisory Council member. “As a busy mother of three, ALDI is my go-to destination to get high-quality ingredients for well-balanced meals, all while saving time and money.”
Checklanes are a notorious source of unhealthy impulse buys. To cut out that temptation and allow shoppers to end their grocery trips on a healthy note, ALDI is introducing Healthier Checklanes in select stores this year. Rather than chocolates and candies, these checklanes will be stocked with healthier items like single serve nuts and trail mixes, dried fruits and an assortment of granola bars. ALDI plans to roll out the program to its nearly 1,500 locations by the end of 2016.
“By introducing Healthier Checklanes and through a number of other initiatives, we are doing our part to remove temptation at checkout and stocking stores with even more nutritious options,” said Jason Hart, CEO, ALDI. “At ALDI, we truly care about our customers, and we’re responding with guilt-free checkout zones and increased food options they can feel good about.”
These changes aren’t just taking place at checkout. ALDI will make the overall shopping experience simpler throughout the store, especially when it comes to filling the cart with better-for-you options. ALDI exclusive food brands, which comprise more than 90% of products sold in stores, are now free of certified synthetic colors, partially hydrogenated oils (PHOs) and added MSG. ALDI recently found that more than half of Americans believe items without artificial ingredients are more expensive and harder to find, and this is just another way the company continues to respond to customers’ priorities, all at the lowest prices possible.
The company has also taken the ingredient removal commitment a step further. While ALDI milk has been free of artificial growth hormones for years, ALDI is committed to ensuring that the milk used to make all ALDI cultured products, such as yogurts, sour cream, and cottage cheese, has no artificial growth hormones. This industry-leading effort ensures that customers have an even wider selection of dairy products that meet their needs.
With these updates, it’s clear that the shopping experience is no longer about “shopping the perimeter,” where fresh and healthier items historically appeared in stores. ALDI is broadening its product offerings within every aisle, including:
- Expanding its selection of fresh and organic meat and produce, including the Never Any brand of meat products that contain no added antibiotics, hormones, animal by-products or other additives.
- Expanding the SimplyNature line of products, free of more than 125 artificial ingredients, as well as a gluten-free line of products under the ALDI exclusive brand, liveGfree.
- Highlighting nutritional facts on the front of its exclusive brand food packages for shoppers to easily find key nutritional information.
- Partnering with registered dietitians through its Advisory Council to provide tips, recipes and meal-planning ideas that make healthy eating easy and affordable for families.