Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is combining four different Doritos shapes and flavors in one bag for a multi-sensorial experience with two new mixes. The first all-Doritos style chip mix could reinvigorate the snack mix category — answering fans' searches for bold new snack options with unique flavor and shape combinations.
"Doritos Mix gives fans what they've been seeking in two new flavors: Cheese Explosion and Taco Explosion — bringing out a 'Four Snacks in One' Doritos experience," said Jeannie Cho, VP of marketing, Frito-Lay North America. "Our consumers have told us they're seeking bold flavors and greater variety. With Doritos Mix, they now have a unique blend of four different flavors and shapes in one bag."
The Cheese Explosion mix will include the flavors: Nacho Cheese, Four Cheese, Jumpin' Jack Cheese and Spicy Nacho; while the Taco Explosion mix-up will include the flavors: Spicy Nacho, Sour Cream, Taco and Salsa. All of the mixes will include the following various shapes: the iconic Doritos Triangle, Dinamita rolled tortilla, a twist and an open triangle.
Doritos Mix snacks are now available nationwide in two sizes – a 3.0-oz. bag for a suggested retail price of $1.49 and a 9.5-oz bag for a suggested retail price of $4.29.
New Doritos Mix
Four styles on Doritos in one bag to offer multi-sensorial experience
February 25, 2016