SKYY Vodka Expands Infusions Line
New infused vodka flavors include Honeycrisp Apple and Tropical Mango
SKYY® Vodka expanded its Infusions line, adding two new flavors to its portfolio: SKYY Infusions® Honeycrisp Apple and SKYY Infusions Tropical Mango. The lineup of vodkas continues its focus on "true-to-fruit" flavors, providing consumers with an authentic premium product made from natural ingredients.
SKYY's progressive spirit means selecting natural ingredients to capture the essence of each fruit flavor. With apple remaining one of the top trending flavors in the US throughout food and beverage, SKYY looked to the juicy Honeycrisp, an apple variety with a cult-like following, to create a vodka with a crisp and balanced sweet-tart flavor -- making it the first vodka of its kind on the market. SKYY Infusions Honeycrisp Apple mixes well with ginger beer for famed bartender and Global SKYY Ambassador Otis Florence's signature "Ginger Crisp" cocktail.
Mango, popular around the world, is a flavor trend that is popular in the US. For cocktail lovers caught up in mango-madness, SKYY Infusions Tropical Mango offers sweet, ripe, tropical fruit aromas and distinctive mango taste for a long, smooth finish. Combine with limeade made from freshly squeezed limes for a "Mango Zinger," an easy cocktail for summer.
Consumer demand for natural products has been the driving force behind the success of the SKYY Infusions line. While sales of artificially flavored and confectionary-themed vodkas continue to slide, vodkas featuring natural fruit flavors showed excellent growth across the board in 2015. SKYY Infusions continues outpacing the flavored vodka category in both volume (+5.9% vs. category +4.5%) and value (+3% vs category +3%)* due to its on-trend flavor innovations and 'true-to-fruit' taste profile. (Source: IRI for 52 weeks ending Jan. 30, 2016).
"Flavored vodka made a serious comeback in 2015, thanks to increased sales of 'true-to-fruit' flavors," said Richard Black, Vice President of Marketing, White Spirits & Cordials, Campari America. "In fact, if you were to cut out the confectionary category altogether, you could see flavored vodka reach double-digit growth once again. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails."