Koia, makers of a 100% plant-based protein drink, launched Fruit Infusions. The new product line includes three fruit-based varieties: Chocolate Banana, Mango Crème and Strawberry Crème. Available now in select retailers, Fruit Infusions are the first Koia flavors to integrate real fruit with the benefits of a superfood in each variety.
Koia's Fruit Infusions are made with wholesome ingredients that consumers can see and recognize to provide a clean, low-sugar protein option. With only 6g of sugar per bottle, Fruit Infusions have almost nine times less the sugar than competitors. According to Nielsen, the top-selling protein drinks have up to 53g of sugar per bottle. Koia took this into consideration during its innovation process to ensure they satisfied consumers demand for low-sugar options. In addition to the benefits of real fruit – Koia's Chocolate Banana is boosted with maca, known for providing extra energy, the Mango Crème is enhanced with turmeric widely known as the "golden spice," and the Strawberry Crème has added schisandra berry, a superfood native to China that has been used for thousands of years.
In 2016, Koia launched nationally at Whole Foods Market and quickly scaled quickly scaled to become one of the most productive natural, refrigerated protein drink on the market and is now sold in more than 3,000 stores across the country. In March 2018, Koia debuted its new packaging design and standardized nutrition labels across all its flavors, all of which has set Koia on track to hit $10 million in sales.
Koia's Fruit Infusions are now available at Wegmans, Giant Eagle, Fresh Thyme, Earth Fare, Plum Market, Better Health, Heinen's and Haggen for $3.99. All of Koia's varieties are vegan, Non-GMO Project Verified, and free of dairy, soy and gluten.