The Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go. After receiving millions of consumer votes, Lay's fans indicated they love the flavors of Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper.
"We heard our fans loud and clear and we are keeping the classic flavors around for them to enjoy," said Jeannie Cho, vice president of marketing, Frito-Lay North America. "From 'Do Us A Flavor' to 'Flavor Swap,' we have a history of engaging with our fans and providing new flavor choices. We will always continue to push flavor boundaries and keep asking our consumers for input."
Four all-new Lay's flavors designed to reflect America's changing flavor palette – Lay's Fiery Roasted Habanero, Lay's Smoked Gouda & Chive, Lay's Korean Barbecue, and Lay's Kettle Cooked Olive Oil & Herbs – competed against four American classics – Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper – for a spot in the Lay's potato chip line-up.
Lay's "Flavor Swap" campaign asked Americans to unleash the power of their palates and allow their voices – and their taste buds – to be heard. From February 21 through March 8, 2016, consumers were invited to visit FlavorSwap.com to vote for their favorite flavor in each of the four "Flavor Swap" match-ups.