More than ever, consumers are asking questions about what they’re eating—and they’re demanding transparency when it comes to food ingredients. In fact, Technomic research shows many consumers in key demographics are more likely to visit restaurants with clean label food.

That’s why Hidden Valley Food Products Company created KC Masterpiece® Premium Blend Barbeque Sauce, the brand’s first barbeque sauce made with real sugar. The product is available to foodservice operators through The Clorox Company, Oakland, Calif., and its Clorox Professional unit.

Officials say new KC Masterpiece® Premium Blend features real sugar and molasses, real tomato and onion, spices and natural flavors as well as natural hickory smoke flavor. What’s also important is what’s not included. KC Masterpiece® Premium Blend has no artificial flavors, no high-fructose corn syrup, 0g of trans-fat per serving and is gluten-free.

Hidden Valley officials add, “KC Masterpiece® Premium Blend is kettle-cooked to produce robust layers of smoky sweetness and even beat KC Masterpiece® Original Barbecue Sauce 60/40 in a recent taste test.”