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Breaking NewsRetail Market Trends

Insect Protein: A Story of Reverse Engineering Consumer Perceptions

The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions

CROWLEY16_900
August 31, 2016

REGISTER NOW for the Prepared Foods New Products Conference

SPEAKER:
Pat Crowley

Founder and CEO
Chapul, Inc.


With a vision for a healthier food system, Chapul set out to introduce edible insects to Western diets as a healthy and sustainable protein. Being the first of it's kind, Chapul not only had to pioneer a new market and new supply chain, but also had to overcome pre-conceived cultural bias associated with insects. The journey began with hand-making energy bars at a local farmers market to appearing on the hit show, Shark Tank, and winning the prestigious NEXTY Award as the most innovative product in the US. Fueled with a passion for a more sustainable future, Pat has broken down cultural barriers and introduced edible insects into Western cuisine. From handmaking energy bars in a small kitchen, to a crowd-funded start-up, then on to winning an investment from Mark Cuban on the hit TV show, Shark Tank, Pat has created an international presence and ignited a revolution that is challenging the boundaries of food.

Pat Crowley is Founder and CEO of Chapul Inc., a company revolutionizing the food industry with their award winning cricket bars. Fueled with a passion for a more sustainable future, Pat has broken down cultural barriers and introduced edible insects into Western cuisine. From handmaking energy bars in a small kitchen, to a crowd-funded start-up, then on to winning an investment from Mark Cuban on the hit TV show, Shark Tank, Pat has created an international presence and ignited a revolution that is challenging the boundaries of food. Pat has been interviewed by CNN, Huffington Post, Wall Street Journal, and has spoken from TEDx, University, and International stages.

Learn more about the Prepared Foods New Products Conference.

KEYWORDS: food innovations food trends 2015 new product development strategy prepared foods new products conference

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