What Will Consumers Really Buy?
The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
REGISTER NOW for the Prepared Foods New Products Conference
SPEAKER:
Lynn Dornblaser
Director of Innovation & Insight
Mintel
David Jago
Director of Innovation & Insight
Mintel
Where’s the effective edge of new product innovation? What’s the fine line between a new product that’s too much for consumers to accept—versus one that successfully attracts them and creates a meaningful new niche? The leader in global market intelligence, Mintel has the answers because it tracks and analyzes new product success and failure metrics every day. With a new level of consumer insights research, Mintel can also examine product purchase motivations. Come hear Lynn Dornblaser and David Jago, Mintel Directors of Innovation & Insight, share US and global new product examples and discuss how Mintel integrates its data and insights research.
Learn more about the Prepared Foods New Products Conference.
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