Idahoan Foods, Herdez Brand Announce Licensing Agreement
Brands debut a new way to make refried beans with Herdez™ instant refried beans
They are available in traditional flavor as well as with hints of chorizo, jalapeño and queso. The homemade texture and flavor comes from the hundreds of real pinto beans in every bag.
"IDAHOAN® prides itself on offering convenient solutions to quality food products, while the HERDEZ® Brand is a world-class leader in authentic Mexican food," said Ryan Ellis, director, retail marketing for IDAHOAN®. "This agreement brings forth strengths of both brands."
With easy to find packaging, these four new product options, manufactured by IDAHOAN® and distributed under the HERDEZ® Brand label, HERDEZ™ Traditional Instant Refried Beans, HERDEZ™ Jalapeño Instant Refried Beans, HERDEZ™ Chorizo Instant Refried Beans and HERDEZ™ Queso Instant Refried Beans, come in 5.4-5.8-ounce packets and make 4.5 prepared servings. They are ready in minutes and can be found at food retailers in select markets.