The Campbell Company of Canada is embarking on a journey to overhaul its Condensed soup product line-up, starting this August with its Great for Cooking soups. Listening to changing consumer needs, Campbell Canada has made changes to its Campbell’s Great for Cooking Condensed soups to ensure they contain ingredients consumers can recognize, and the complete portfolio of Campbell’s products contains no artificial flavors and colors. In addition, the company has made a big step in sharing with consumers what goes into the food, and why, on its newly launched whatsinmyfood.ca website.
Consumers have been asking for choices and Campbell Canada listened – as of August 2016 the company reformulated it’s Great for Cooking Condensed soups, comprised of 19 varieties, to remove any added monosodium glutamate, while still maintaining a great taste. Campbell Canada continues to make changes based on what consumers are looking for, and by mid-2017 it will become BPA free in all canned products.
Campbell’s Great for Cooking Condensed soups start with real, wholesome ingredients – from local Ontario carrots and homegrown Canadian potatoes to lean chicken and vine-ripened tomatoes harvested at their peak to ensure maximum flavor.
“We believe real food should be made with recognizable, desirable ingredients from plants or animals. It should be responsibly crafted using ethical sourcing and sustainable practices that safeguard natural resources. Real food should be safe, delicious and available at a fair price—all three without compromise,” says Moya Brown, VP of Marketing. “We are proud of these changes we’re making on the inside of the can, and excited to introduce a number of new and flavorful varieties to our Great for Cooking Condensed soup product line-up.”
As Canadians’ tastes continue to evolve, so too does Campbell’s product lineup. Whether eaten as a soup or used as the perfect ingredient for easy and delicious dishes, Campbell’s Great For Cooking Condensed Soups have introduced some exciting new flavors:
- NEW Roasted Red Pepper & Tomato Great For Cooking Condensed Soup ◦ A savory and sweet combination, this new soup variety is made with real roasted red peppers and tomatoes harvested only at their peak for maximum flavor
- NEW Cream of Bacon Great For Cooking Condensed Soup ◦ Real cream and bacon infuses this delicious soup with an incredibly rich flavor combination
- NEW No Salt Added Great for Cooking Cream of Mushroom and Cream of Chicken Condensed Soups ◦ In an effort to provide consumers choices, Campbell’s now offers no salt-added versions of its classic Cream of Mushroom and Cream of Chicken varieties