Paqui, part of Amplify Snack Brands and maker of bold, light and crispy chips with real ingredients, announced the availability of a hot chip. The new snack item coms as a single chip packaged inside a coffin-shaped box.
"The Paqui Carolina Reaper chip is truly hot as hell. Don't say we didn't warn you," said Jeff Day, Paqui Brand Manager. "Paqui is always looking for ways to deliver bold flavors with real ingredients that push the limits. That led us to creating the world's hottest chip."
The limited-release Paqui Carolina Reaper chip has become a nationwide craze, taking over people's mouths and social media feeds, since limited amounts were first released in late September.
Like Paqui's other flavors of chips, including Nacho Cheese Especial and Haunted Ghost Pepper, the Reaper chip gets its legit flavor and heat because it is made with real ingredients. The Carolina Reaper chip is seasoned with real Carolina Reaper pepper, the Guinness Book of World Records holder for Hottest Chili Pepper.
"When it comes to our chip flavors, we don't manufacture them in a lab. We go out and find the real deal ingredients. That's what lead us to the Carolina Reaper and its creator, Ed Currie of PuckerButt Pepper Company," said Day. "In order to create the world's hottest chip we needed to find the world's hottest pepper, so we went straight to the expert."
Paqui is encouraging it's bravest of fans to post their reactions to social media by tagging @paquitortillas and including #OneChipChallenge and #sweeps. Those who dare take the #OneChipChallenge will have the chance to get a free bag of Paqui chips, in a flavor of their choice.
The Paqui Carolina Reaper chip is available for $4.99 at select stores nationwide.
Paqui Launches Carolina Reaper Madness
The new snack item comes as a single chip packaged inside a coffin-shaped box
October 14, 2016