Broaster Company announced the launch of Genuine Broaster Chicken Spicy. The new menu item features a flavor profile that will entice heat-seekers.

Genuine Broaster Chicken Spicy is juicy with an added spicy kick. Chickite Spicy Marinade infuses the flavors of the Hatch Chili Pepper, Habanero Pepper and Chipotle Chili. Slo-Bro Spicy Coating adds the heat of the Hatch Chili Pepper and the Habanero Pepper with a special blend of other seasonings to elicit heat.

“As spicy flavor profiles continue to grow in popularity, we knew adding our own bold tweak to our Genuine Broaster Chicken would thrill the taste buds of consumers seeking that extra kick,” said Jay Cipra, President of Broaster Company. “We’re excited to offer our operators an on-trend menu addition that is sure to satisfy their adventure-seeking guests.”

Broaster Company also offers a line of dipping sauces, including an upgraded ranch sauce, to pair with the new Genuine Broaster Chicken Spicy.